Meta’s Huge Loss and Apple’s Big Win in 2022: Marketing Strategy, Brand Strategy, and Business Strategy

How top down or bottom up marketing strategy, brand strategy, business strategy led to huge loss by Meta, but great wins by Apple in 2022.

Us vs. The Problems, NOT Us vs. “Them” – Joanne Z. Tan’s “30 Seconds of Anything”

Whatever party you vote for in elections, be the change you want to see in America: Country first. “Us vs. the Problems”, NOT “Us vs. Them”.

Together and Apart – Ode to Ideal Love (nothing to do with Valentine!)

Together or apart: An ode to ideal love (nothing to do with Valentine). Out of two souls forms one. A poem by Joanne Z. Tan.

Queen Elizabeth: The 4 D’s of A Royal Brand – Joanne Z. Tan’s “30 Seconds of Anything”

Queen Elizabeth built herself into a unique brand with Duty, Decency, Dignity, Discretion in her 70-year rule that prolonged her monarchy.

What do Superstars Have in Common – Joanne Z. Tan’s “30 Seconds of Anything”

Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, … what do these sports superstars have in common?  Will power, drive, tenacity, talent, and HARD WORK.

New York City Red Light District 40 Years Ago: Excerpt 2 from Memoir by Joanne Z. Tan

Coming to New York City, and my arrival at Brandeis, by Joanne Z. Tan, an excerpt from her upcoming book: “50 Dollars and a Tiger Balm: 40 Years in the US”.

Coming to America from China 40 Years Ago by Joanne Z. Tan

American Dream of 40 years, by Joanne Z. Tan, in an excerpt from her upcoming book “50 Dollars and a Tiger Balm: 40 Years in the US”.

Is a Life Complete without Another? – A Poem by Joanne Z. Tan

Alone but not lonely is how we live and die as a universal relationship & harmony. Is life complete without another? A poem by Joanne Z. Tan.

Seven New Federal Laws Needed ASAP, in Light of Trump’s Crimes

Trump’s crimes as POTUS exposes US democratic systemic flaws. Congress must pass 7 new laws to correct gerrymandering, voting certification, etc.