Brand building

2607, 2021

“30 Seconds of Anything” – What does it take to win Gold?

By Joanne Z. Tan | Jul 26th, 2021 | 30 Seconds of Anything, Brand, Brand building, Brand DNA, Brand strategies, Branding, | 0 Comments

After YEARS of training, Olympians get one chance to win under tremendous pressure. It takes physical strength, mental toughness, psychological power,...

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2407, 2021

5 Ways to Build a Unicorn, More Than Just a Business – A Podcast Masterclass on “Entrepreneurs on Fire” by Joanne Z. Tan

By Joanne Z. Tan | Jul 24th, 2021 | authenticity, Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand strategies, Branding, CEO, Culture, entrepreneurship, Interview, Leadership, Podcast, Technology, Vision, | 0 Comments

The following is an edited transcript for “5 Ways to build a unicorn, more than just a business”, dubbed as a masterclass on “Entrepreneurs on F...

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1007, 2021

A Unicorn Builds a Brand, Not Just a Book of Business – a Masterclass by Joanne Z. Tan on Entrepreneurs on Fire

By Joanne Z. Tan | Jul 10th, 2021 | Brand building, brand development, Brand DNA, Brand strategies, Branding, CEO, Culture, Interview, Leaderhship, marketing strategies, Personal branding, Podcast, Rebranding, Story telling, Trust building, Uncategorized, | 0 Comments

The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc....

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0307, 2021

The Golden Age for Deep Branding and Impactful Digital Marketing

By Joanne Z. Tan | Jul 3rd, 2021 | Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Digital marketing, Loyalty, Marketing, marketing strategies, Media, Personal branding, Photos & Graphics, SEO, Story telling, Verbal content, Video, Vision, Website, | 1 Comments

Internet democratizes brand power This day in age, a "solopreneur", a family owned business, a mid-sized company and a multinational corporation all ...

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1606, 2021

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16th, 2021 | Brand, Brand building, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Content marketing, customer experience, logo, Loyalty, marketing strategies, Uncategorized, | 0 Comments

Best brands like Anthony Bourdain's "Parts Unknown", Nike, Apple, Tesla are all vision-driven, said Joanne Z. Tan, CEO of 10 Plus Brand Inc. Now, let...

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2904, 2021

Leverage the Universe – the extreme micro of brand building _ (pt 2)

By Joanne Z. Tan | Apr 29th, 2021 | AI, Artificial intelligence, Brand, Brand building, brand development, Brand DNA, Brand experience, Brand Messaging, Brand Persona, brand refresh, Brand strategies, Branding, content creation, Culture, logo, M&A, Rebranding, Story telling, Vision, | 0 Comments

We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole. Look dee...

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1504, 2021

Interview of the Notables and Influencers – Julie Castro Abrams on Diversity and Women, by Joanne Tan, CEO and Brand Strategist, 10 Plus Brand, Inc.

By Joanne Z. Tan | Apr 15th, 2021 | Brand, Brand building, Brand Persona, CEO, Culture, Interview, Leadership, Podcast, | 1 Comments

The tide raises ALL boats.  Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit. "...a lot o...

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2003, 2021

Leverage the Universe – the Ultimate Macro of Branding (Pt. 1 of 2)

By Joanne Z. Tan | Mar 20th, 2021 | Brand, Brand building, brand development, Brand Persona, Branding, content creation, Culture, Personal branding, Rebranding, Vision, | 0 Comments

I can hear you saying: “Leveraging WHAT?! The Universe? Isn’t it too big for that?” My answer is simple and obvious: It is there, it is there...

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