brand strategist

May21, 2026

Brand Journey to Win in the AI Age: Learning to Share the Road

By Joanne Z. Tan | May 21, 2026 | Digital marketing, Content marketing, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Brands need to adjust to a world in which the brand journey is a co-creation of brand essence, audience participation, and design-collaboration among ...

Read More

Feb10, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

Read More

Nov29, 2022

Meta’s Huge Loss and Apple’s Big Win in 2022: Marketing Strategy, Brand Strategy, and Business Strategy

By Joanne Z. Tan | Nov 29, 2022 | Branding, Marketing, Brand building, Advertising, | 0 Comments

Marketing Strategies, Brand Strategies, and Business Strategies - A Case Study of Meta and Apple in 2022 - To listen as a podcast - To watch it as...

Read More

Decode | Create | Amplify