DECODE - Brand DNA

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What Does Your Brand Stand For?
Your Brand’s Foundation is Your Business’ Constitution.

  • A brand is an organization’s guiding North Star, Constitution, Culture and Legacy.
  • A brand is what a company fundamentally believes in.
  • A brand is the hiring and firing criteria.
  • A brand is the topline that lifts the bottom line of profits and growth.
  • A brand inspires loyalty both externally from its clients and internally from employees and management.
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DECODE - Brand DNA

Unique Value Propositions | Market Analysis | Business Model & Planning | Go-to-Market Tactics | etc.

Together with the leadership of your company, we lay the four cornerstones of the foundation for your brand.
With a multi-disciplinary proprietary process, we decode your brand’s DNA based on thorough analysis of a variety of factors such as your business model, financial plans, unique value propositions, growth strategies, go-to-market tactics, target audience, culture, etc. We distill your brand’s past, present and especially the vision for its future into brand essence.
The soundness of this foundation determines how much and how strong all the subsequent digital marketing services can be built upon it – whether you end up with a “leaning tower of Pisa”, or a tall, beautiful, and straight “skyscraper” of a brand.

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DECODE - Brand Architecture

Strategies | Structures | Stories

After decoding your brand’s DNA, we then together create the architectural blueprint for your brand’s comprehensive strategies, structures, stories, positioning, and differentiators.
We ensure that all your content and messaging is for the brand, with the brand, and of the brand, in one voice, on your website, social media, and all other marketing materials.

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LinkedIn Profile Optimization

LinkedIn Personal Branding | Business Page | Portrait | Background Visuals

We turn LinkedIn professional profiles, both personal and business, into an important territory for establishing and promoting your unique brands. We apply a simplified multidisciplinary process befitting the scale of LinkedIn platform, to optimize your unique value propositions, brand stories, and SEO keywords under a comprehensive online marketing strategy.
Please visit our subsidiary website dedicated to LinkedIn profiling and optimization only:

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Branding is:

  • SCIENCE - insights, analysis, measurement
  • ART - creativity, visual, audio, artistry
  • CRAFT - management, execution

Stand by Your Brand.
Stand for Something.

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