10 Plus Brand, a branding and digital marketing agency

Brand Visibility in AI Search: How to Turn Brand Search into AI Visibility

Brand visibility in AI search answers user queries to solve specific problems, with content authority, attribute, and third party evidence, per Joanne Z. Tan, founder of AIXD.world and global brand strategist, brand builder, thought leadership coach for both company brands and leadership brands.

Brand Association: Open-ended Questions & Social Listening Lead to Improved Brand Performance

Brand loyalty is built on cumulatively positive brand association. Brand performance improves with positive brand association built with social listening & open-ended questions for customers, but there are right and wrong ways to ask customers about their thoughts and feelings for a brand, per Joanne Z. Tan.

My 3-Week Solo Travel in Spain: Hiking Camino Primitivo, Viewing Solar Eclipse & Touring Old Cities

How is it possible to describe in words a hodgepodge of feelings, sentiments, and inspirations, some even contradictory, about all that I learned from trekking Camino Primitivo and solo travel in Spain? Perhaps this famous short poem is the way to start: Traveler, There Is No Road (“Caminante, no hay camino”) by Antonio Machado Traveler,… Continue reading

My Solo Adventure hiking through The Narrows in Zion National Park, 20 Miles in 12 hours

Joanne Z. Tan’s adventure story of hiking The Narrows in Zion National Park, the entire 20 miles in 12 hrs by herself, and her inspirations about life.

3 Founding Fathers’ deaths on 4th of July, and Benjamin Franklin’s Caution

3 founding fathers died on 4th of July Independence Day is God’s message & Benjamin Franklin’s caution “A republic if you can keep it”, by Joanne Tan, July 4th, 2026

Performance Marketing and Brand Building in the AI Age

While performance marketing cannot keep up with agentic AI, now is the time to increase budgets for brand building, brand equity, brand positioning & brand trust.

Brand Trust and AI Transformation

Brand trust during AI transformation needs data privacy, human connection, authentic voices, and humans in control of AI according to branding expert Joanne Z. Tan.

Brand Journey to Win in the AI Age: Learning to Share the Road

AI search, Share of Model & customers participation shape & co-create brand journey with CEO, outside brand strategist & internal marketing department, to win the AI Age.

Humanize Brand Experience with the “Sparking Joy” Emotional Connection, to Combat Digital Fatigue in the AI Age

Brand experience reflects the total connection between consumers and brands. To thrive in an age of digital fatigue, brands need to create “sparking joy” emotional connection, beyond features and price.

My Personal Story About a Data-Driven Lifestyle: Why Less Data Can Lead to a Simpler, Happier Life

Data driven lifestyle? Less data brings control, autonomy & freedom. Happiness, privacy & peace come with living less digitally. Joanne Z Tan