10 Plus Brand, a branding and brand marketing agency

brand stories

May4, 2026

Human to human engagement and brand experience in the AI Age of digital fatigue needs emotional connection, per Joanne Z. Tan, and building a brand community.

Humanize Brand Experience with the “Sparking Joy” Emotional Connection, to Combat Digital Fatigue in the AI Age

By Joanne Z. Tan | May 4, 2026 | Branding, Marketing, Digital marketing, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), Joyful living, | 0 Comments

Brand experience reflects the total connection between consumers and brands. To thrive in the AI age of digital fatigue, brands need to create "sparki...

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Jun8, 2025

5 brand building strategies for businesses to thrive in AI Age, per Joanne Z. Tan, global brand building expert, executive & career coach, 10 Plus Brand, Inc.

Five Brand Building Strategies to Thrive in the Digital Age

By Joanne Z. Tan | Jun 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, | 0 Comments

Brand building strategies tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. To ...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Dec15, 2023

In Part 2 of 4, Joanne Z. Tan, 10 Plus Brand on what business leaders should do now to develop AI tools & be ahead: create UNIQUE brand content, voice, persona.

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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Dec11, 2022

Web development and website branding of TEP.Global with visual and verbal content designed by 10 Plus Brand. Custom-coded highest scores by Google Lighthouse.

Announcing the Launch of TEP

By Joanne Z. Tan | Dec 11, 2022 | Branding, Website, SEO, Content marketing, Brand building, | 0 Comments

Web development and launch of TEP.Global “Every time I launch a client’s new website, it’s like giving birth to a brand new baby,” I told my ...

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Oct1, 2022

Brand elements demonstrate how to do more with less in inflation, as shown in the upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z Tan

8 Brand Elements For a Business, a Leader, or an Organization

By Joanne Z. Tan | Oct 1, 2022 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, | 0 Comments

Brand elements, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, w...

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May7, 2021

(Image: leader running ahead of followers) Rebranding and brand influence is a must in tech-driven fast changing competition, by Joanne Tan, 10plusbrand.com

How Can a Brand Lead & Influence in the Competitive World of Technology?

By Joanne Z. Tan | May 7, 2021 | Branding, Digital marketing, Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand influence, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A...

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Jul18, 2017

Branding is increasingly substituting traditional marketing. Brand power is no longer reserved for branded companies. (Fishbowls illustrating brand recognition)

Brand Recognition for Small and Mid Size Businesses & Professionals

By Joanne Z. Tan | Jul 18, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand recognition, subscribe to our Newsletter Brand-marketing is increasingly substituting traditional marketing....

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