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Branding

Aug22, 2024

Decision paralysis leads to customer loyalty with brand loyalty programs, per Joanne Z. Tan, global B2B brand building and brand marketing expert, brand coach.

Decision Paralysis, Customer Loyalty, and Brand Loyalty Programs in the AI Age (Pt 2 of 2)

By Joanne Z. Tan | Aug 22, 2024 | Branding, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

Decision paralysis in the age of AI can actually open the door to customers' brand loyalty, if a brand delivers high quality brand promises consistent...

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Jun5, 2024

Joanne Z. Tan, AI Experience Design Coach (AIXD) for UX, CX, CSAT, explains genAI job threats, data grab & monetization, pt 2 of summary of Gen AI Summit 2024.

(Pt. 2 of 2) Gen AI’s Threats and Opportunities in Jobs and Data – a Summary of a 3-day GenAI Summit 2024 in SF

By Joanne Z. Tan | Jun 5, 2024 | Branding, Brand building, entrepreneurship, AI, Technology, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Joanne Tan, Brand Strategist, and AI Experience Design (AIXD) Consultant for UX, CX, CSAT, explains the difference between AI copilots and agents, wha...

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May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand audit: why companies need it once a year, per Joanne Z. Tan, brand building & marketing expert, global branding expert & brand strategist, 10 Plus Brand.

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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Mar27, 2024

Per Joanne Z. Tan, global brand strategist, brand building and branding expert, brand culture & workplace culture alignment raises productivity, profit, morale.

Use Brand Culture to Catalyze Workplace Culture Change

By Joanne Z. Tan | Mar 27, 2024 | Branding, Brand building, Stand for Something, workplace culture, | 0 Comments

Brand culture embodies workplace culture. Brand culture can catalyze changes in company culture by aligning attitudes, actions, behaviors with brand v...

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Mar9, 2024

AI Experience Design (AIXD), described by global brand strategist & experience design expert Joanne Z. Tan, determines customer experience and brand experience.

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Mar4, 2024

A deepfake video with an AI fabricated

Genuine Video vs. Deepfake Video

By Joanne Z. Tan | Mar 4, 2024 | Branding, Video, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Advertising, AI, Technology, AI & Technology, | 0 Comments

To fight the danger of deepfake video, all video makers are called to make a one-sentence disclaimer: "This is a genuine video, Deepfake is not used"....

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Mar2, 2024

Oscars 2024 best movies in major categories, by Joanne Z. Tan, branding strategist, film maker, CEO of 10 Plus Brand, an award winning digital marketing agency.

Oscars 2024 Deserving Winners and Why “Oppenheimer” is Not the Best

By Joanne Z. Tan | Mar 2, 2024 | Branding, Oscars winners, | 0 Comments

Even though "Oppenheimer" is believed to win Oscars 2024 Best Movie and Directing, Joanne Tan picks the deserving winners and explains why. To watch ...

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Feb20, 2024

A poem by Joanne Z. Tan, 10 Plus Brand, about Alexei Navalny, an inextinguishable light, though killed by Putin, his spirit inspires Russia and the the world.

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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