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2911, 2022

Meta’s Huge Loss and Apple’s Big Win in 2022: Marketing Strategy, Brand Strategy, and Business Strategy

By Joanne Z. Tan | Nov 29th, 2022 | Advertising, Brand building, Branding, Marketing, | 0 Comments

- To listen as a podcast - To watch it as a video – To stay in the loop, subscribe to our Newsletter  In 2022, Meta’s stock has lost ab...

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0508, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5th, 2018 | Digital marketing, Marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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