brand building

Mar9, 2024

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Feb12, 2024

Super Bowl Commercials 2024’s Top Three Ads

By Joanne Z. Tan | Feb 12, 2024 | Branding, Video, Marketing, Digital marketing, Content marketing, Brand building, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert, Global Brand ...

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Feb10, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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Jan7, 2024

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Oct7, 2023

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Aug13, 2023

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Mar29, 2023

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Mar1, 2023

Ukraine War; World War III? Mass Shootings in the US & Democracy – Interview of Prof. Jason Wittenberg, UC/Berkeley

By Joanne Z. Tan | Mar 1, 2023 | Branding, Interviews of Notables and Influencers, Politics, | 0 Comments

Ukraine War: Will Russia start World War III? What to do with mass shootings in the US?  How to sustain our democracy? - Interview of Prof. Jason Wit...

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Feb12, 2023

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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Feb11, 2023

The Best Three Super Bowl 2023 Ads

By Joanne Z. Tan | Feb 11, 2023 | Branding, Video, Marketing, Digital marketing, Content marketing, Brand building, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

Super Bowl 2023 best three ads, ranked by 10 Plus Brand, Inc., a multiple award-winning, top advertising, TV commercial, video production agency. To...

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