CREATE - Identity

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Symbolize, Visualize, and Manifest Your Brand’s Unique Value Propositions

What’s in a name? – The essence of a brand, distilled to its core.
What cannot be expressed by words is completed by visuals. Visuals based on brand DNA magnify and multiply the verbal.
Brand look & feel – business name, logo, slogan design (“3-in-1”), images, visuals – let them all stand for something, – your brand value.
A picture is worth a thousand words.

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Business Identity & Design

Business Name | Slogan | Logo | Card

If a brand is like a human body, after we decode its DNA, we “put the flesh on the bones”: “flesh” consists of stories and verbal messaging, “bones” are the brand structure and strategies. We then create its unique “facial identity”: business name (if it is a new company or rebranded company), logo, and tagline or slogan (if the brand owner wants one.) Creating the so-called 3-in-1 (“eyes, nose, and mouth”) is strictly based on the brand DNA, for the purpose of visually and verbally symbolizing and magnifying the essence of the brand. The color, font, style, and size are all harmoniously and consistently multiplying a brand’s DNA, structures, strategies, and stories, which results in a brand’s holistic look and feel.

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Brand Visuals

Brand Look & Feel | Graphic Design | Social Media Background

Our teams of graphic designers and visual branding experts have created many unique and artistic brand identities and look and feel in sync with brand DNA and strategies. Some of them have worked for more than 15 years for the largest PE (private equity) firms such as Carlyle and have branded companies such as LG, Ampere, etc.

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Photography

Professional Portraits | LinkedIn Headshots | Website Custom Photos

Your portrait is an important element of your brand. More than photographic elements, we provide a combination of psychographic analysis of your target audience, image consulting, and visual artistry to deliver your unique visual brand essence.
More than a headshot, our award-winning professional photographic artist and image consultant advice about how your personal brand connects to your target audience in visual and subconscious ways, and how to best highlight your brand’s persona with your portrait’s authentic visual language.
Here are some before-and-after LinkedIn portraits. For more portraits samples, please visit www.poemandart.com

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Prices for photo sessions vary depending on if your portrait is taken in our studio or on your location. We also photograph corporate group pictures and event photos.
Image consulting service is offered nationally and globally. Most of our photographic service is offered only in the San Francisco Bay Area and Silicon Valley. Additional travel and lodging expenses will be added for out-of-state photographic services.

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Let Your Brand Shine

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