10 Plus Brand, a branding and brand marketing agency

Stand for Something

Jul10, 2025

Brand positioning is when a company creates associations between the brand and its value proposition for target audience, per Joanne Z. Tan, brand strategist. (origami birds)

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

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Jun8, 2025

5 brand building strategies for businesses to thrive in AI Age, per Joanne Z. Tan, global brand building expert, executive & career coach, 10 Plus Brand, Inc.

Five Brand Building Strategies to Thrive in the Digital Age

By Joanne Z. Tan | Jun 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, | 0 Comments

Brand building strategies tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. To ...

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Apr27, 2025

How to use LinkedIn AI to your advantage while standing above AI algorithm as a professional personal brand, per Joanne Z. Tan, global brand strategist.

LinkedIn AI – What it CAN and CANNOT do for your Profile, AND your Professional, Personal Brand?

By Joanne Z. Tan | Apr 27, 2025 | Branding, LinkedIn, Digital marketing, Personal branding, Brand building, Stand for Something, Brands, AI & Technology, | 0 Comments

LinkedIn AI drowns your unique value propositions in the sea of sameness. To stand out, per brand strategist Joanne Tan, is to turn your LinkedIn prof...

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Apr18, 2025

Fiona Ma, California State Treasurer for 6 years, candidate for CA Lieutenant Governor, interviewed by Joanne Z. Tan about her track record, upbringing, goals.

Fiona Ma – California Treasurer, Candidate for Lieutenant Governor of California

By Joanne Z. Tan | Apr 18, 2025 | Branding, entrepreneurship, Interviews of Notables and Influencers, Stand for Something, Politics, Leadership, | 0 Comments

Joanne Z. Tan conducted an extensive interview of Fiona Ma, California State Treasurer since 2019, who is running for CA Lieutenant Governor, about is...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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Feb10, 2025

2025 Super Bowl best 3 ads, rated by 10 Plus Brand's brand authority Joanne Z. Tan, on the criteria of no celebrities, politics, religions, violence, vulgarity.

Super Bowl 2025 – Best 3 TV Commercials

By Joanne Z. Tan | Feb 10, 2025 | Branding, Digital marketing, Content marketing, Brand building, Stand for Something, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

For the 6th year, 10 Plus Brand rates top 3 Super Bowl 2025 ads without celebrities, politics, religions, violence, vulgarity, per Joanne Z. Tan, glob...

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Feb2, 2025

Global authority in personal branding & business branding Joanne Z. Tan explains what is a personal brand with philosophical & psychological sense of self.

What Is a Personal Brand?

By Joanne Z. Tan | Feb 2, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, Leadership, brand culture, | 0 Comments

In a deeply philosophical and psychological sense, a personal brand is established upon the foundation of your sense of self, which determines how you...

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Jan13, 2025

Synthetic data by AI threatens integrity of information, legal & financial systems & democracy, per Joanne Z. Tan, thought leader, influencer, brand builder.

Synthetic Data in AI today, and the Toxic Assets in Financial Crises of 2008 and 1987

By Joanne Z. Tan | Jan 13, 2025 | Branding, Brand building, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Synthetic data threatens the integrity of information, the legal system, the financial system, media, and democracy.  US Government must regulate to ...

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Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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