10 Plus Brand, a branding and brand marketing agency

Stand for Something

Jul1, 2024

Tani Cantil-Sakauye, President of PPIC & former Chief Justice of CA Supreme Court, interviewed by Joanne Z. Tan on California economy, SCOTUS, democracy, etc

The Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye: Her Journey; CA’s Future; SCOTUS, US Democracy

By Joanne Z. Tan | Jul 1, 2024 | Interviews of Notables and Influencers, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, | 0 Comments

On June 24, 2024, Joanne Z. Tan conducted an 1-hour 50 minute interview of Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 1...

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May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Mar27, 2024

Per Joanne Z. Tan, global brand strategist, brand building and branding expert, brand culture & workplace culture alignment raises productivity, profit, morale.

Use Brand Culture to Catalyze Workplace Culture Change

By Joanne Z. Tan | Mar 27, 2024 | Branding, Brand building, Stand for Something, workplace culture, | 0 Comments

Brand culture embodies workplace culture. Brand culture can catalyze changes in company culture by aligning attitudes, actions, behaviors with brand v...

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Mar4, 2024

A deepfake video with an AI fabricated

Genuine Video vs. Deepfake Video

By Joanne Z. Tan | Mar 4, 2024 | Branding, Video, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Advertising, AI, Technology, AI & Technology, | 0 Comments

To fight the danger of deepfake video, all video makers are called to make a one-sentence disclaimer: "This is a genuine video, Deepfake is not used"....

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Feb22, 2024

Climbing Mt. Aconcagua: stolen food, altitude sickness, ill willed guides,... interview by Joanne Z. Tan of Gary Middlemiss, #10PlusBrand #10PlusPodcast #10PlusInterviews

Life and Death on Mount Aconcagua – “Interviews of Notables and Influencers”

By Joanne Z. Tan | Feb 22, 2024 | Personal branding, Interviews of Notables and Influencers, Stand for Something, | 0 Comments

Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the wo...

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Feb20, 2024

A poem by Joanne Z. Tan, 10 Plus Brand, about Alexei Navalny, an inextinguishable light, though killed by Putin, his spirit inspires Russia and the the world.

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Oct20, 2023

World War 3, by proxy, is b/n Authoritarian Camp (Russia, China, Iran, North Korea) & Democracy Camp (US, NATO & prodemocracy countries), says Joanne Z. Tan

World War 3 by Proxy?

By Joanne Z. Tan | Oct 20, 2023 | Stand for Something, Politics, | 0 Comments

World War 3 is unfolding by proxies in the Israel-Hamas War (US & Iran), the Ukraine-Russia War (NATO vs. Russia and its authoritarian supporters)...

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Oct1, 2023

Polarization, anxiety, divisiveness result from media & politicians rating-driven manipulation that's breaking America apart and harming us, said Joanne Z. Tan

News, Anxiety, Polarization – For the Love of our Country and a Good Night Sleep

By Joanne Z. Tan | Oct 1, 2023 | Stand for Something, Politics, | 0 Comments

Political polarization and rating-driven media are creating anxiety, stress, depression. How to protect our mental health and democracy from constant ...

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