10 Plus Brand, a branding and brand marketing agency

brand DNA

May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Mar27, 2024

Per Joanne Z. Tan, global brand strategist, brand building and branding expert, brand culture & workplace culture alignment raises productivity, profit, morale.

Use Brand Culture to Catalyze Workplace Culture Change

By Joanne Z. Tan | Mar 27, 2024 | Branding, Brand building, Stand for Something, workplace culture, | 0 Comments

Brand culture embodies workplace culture. Brand culture can catalyze changes in company culture by aligning attitudes, actions, behaviors with brand v...

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Feb10, 2024

Rebranding businesses & reinventing personal brand for retired executives, corporate leaders 60's & above by global branding expert Joanne Z. Tan, 10 Plus Brand

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Dec31, 2023

Experience design for highly personalized generative AI is what 10 Plus Brand is known for, says Joanne Z. Tan, global brand strategist & experience designer.

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Dec30, 2023

AI Age demands leadership who first develop people, then technology, system & process, instead of viewing AI in isolation, says Joanne Z. Tan, 10 Plus Brand.

Develop Leaders and People for the AI Age (Pt 3 of 4)

By Joanne Z. Tan | Dec 30, 2023 | AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Leadership in the AI Age requires prioritizing people & putting AI as part of overall organizational development of people, technology, system, an...

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Dec15, 2023

In Part 2 of 4, Joanne Z. Tan, 10 Plus Brand on what business leaders should do now to develop AI tools & be ahead: create UNIQUE brand content, voice, persona.

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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Dec10, 2023

In

AI Leadership: Decision Making Steps for AI Assessment (Pt 1 of 4)

By Joanne Z. Tan | Dec 10, 2023 | Branding, Marketing, Content marketing, Brand building, entrepreneurship, Brands, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

A step-by-step guide for making AI adoption, AI development, and AI leadership strategies for CEOs, organizational leadership, and business owners. I...

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Oct7, 2023

Personal branding is established & advanced by serving a target audience in relationship to 3 things, per Joanne Z. Tan, a global branding expert, 10 Plus Brand

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Aug13, 2023

Chat GPT4 is used for LinkedIn profile improvement, but AI cannot create a personal brand or a business brand on LinkedIn, says Joanne Z. Tan, 10 Plus Brand.

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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