brand DNA

1308, 2023

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13th, 2023 | Brands, LinkedIn, Personal branding, Brand building, Branding, Digital marketing, Content marketing, | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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2903, 2023

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29th, 2023 | Branding, Stand for Something, Brands, Personal branding, Brand building, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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1202, 2023

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12th, 2023 | Website, Branding, Brands, SEO, Marketing, LinkedIn, Personal branding, Brand building, Digital marketing, Content marketing, Video, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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1201, 2023

OpenAI, ChatGPT, DALL-E: the AI frenzy and the future of writers, artists, marketing, & human creativity

By Joanne Z. Tan | Jan 12th, 2023 | Branding, Digital marketing, entrepreneurship, Content marketing, Brands, Marketing, Brand building, | 0 Comments

OpenAI, ChatGPT, DALL-E: AI (artificial intelligence) is incredibly limited now, they will increase the value of original art, human creativity, &...

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1112, 2022

Announcing the Launch of TEP

By Joanne Z. Tan | Dec 11th, 2022 | Content marketing, Brand building, Website, Branding, SEO, | 0 Comments

Web development and launch of TEP.Global “Every time I launch a client’s new website, it’s like giving birth to a brand new baby,” I told my ...

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2911, 2022

Meta’s Huge Loss and Apple’s Big Win in 2022: Marketing Strategy, Brand Strategy, and Business Strategy

By Joanne Z. Tan | Nov 29th, 2022 | Advertising, Brand building, Marketing, Branding, | 0 Comments

- To listen as a podcast - To watch it as a video – To stay in the loop, subscribe to our Newsletter  In 2022, Meta’s stock has lost ab...

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0110, 2022

8 Brand Elements For a Business, a Leader, or an Organization

By Joanne Z. Tan | Oct 1st, 2022 | SEO, Marketing, LinkedIn, Personal branding, Brand building, Digital marketing, Video, Content marketing, Website, Branding, | 0 Comments

Brand elements, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, w...

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2006, 2022

Do More with Less in Brand Marketing During Inflation

By Joanne Z. Tan | Jun 20th, 2022 | Website, Brand building, SEO, LinkedIn, Branding, Digital marketing, | 0 Comments

How to do more with less in brand marketing, brand building, social media marketing, especially with inflation-induced shrinking budgets? To listen a...

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1505, 2022

Brand Building, Brand Marketing, Brand Equity – How to Multiply EBITDA 4-20 Times

By Joanne Z. Tan | May 15th, 2022 | Marketing, Personal branding, Brand building, Digital marketing, Content marketing, Video, Website, SEO, Branding, | 0 Comments

Joanne Z. Tan, Brand Coach at 10 Plus Brand answers 4 FAQs on how to create brand equity, build a brand, with LinkedIn, websites, content, SEO, brand ...

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2703, 2022

7 Tips for Creating a Brand Video for Website, Social Media, Email Signature

By Joanne Z. Tan | Mar 27th, 2022 | LinkedIn, Branding, Content marketing, Video, Website, Personal branding, Brand building, Marketing, | 0 Comments

What is a brand video?  Why is a brand promotional video needed? What are the differences between a brand video and other videos?   Where...

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