brand DNA

1201, 2023

OpenAI, ChatGPT, DALL-E: the AI frenzy and the future of writers, artists, marketing, & human creativity

By Joanne Z. Tan | Jan 12th, 2023 | Brand building, Branding, Brands, Content marketing, Digital marketing, entrepreneurship, Marketing, | 0 Comments

OpenAI, ChatGPT, DALL-E: AI (artificial intelligence) is incredibly limited now, they will increase the value of original art, human creativity, &...

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1112, 2022

Announcing the Launch of TEP

By Joanne Z. Tan | Dec 11th, 2022 | Brand building, Branding, Content marketing, SEO, Website, | 0 Comments

Web development and launch of TEP.Global “Every time I launch a client’s new website, it’s like giving birth to a brand new baby,” I told my ...

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2911, 2022

Meta’s Huge Loss and Apple’s Big Win in 2022: Marketing Strategy, Brand Strategy, and Business Strategy

By Joanne Z. Tan | Nov 29th, 2022 | Advertising, Brand building, Branding, Marketing, | 0 Comments

- To listen as a podcast - To watch it as a video – To stay in the loop, subscribe to our Newsletter  In 2022, Meta’s stock has lost ab...

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0110, 2022

8 Brand Elements For a Business, a Leader, or an Organization

By Joanne Z. Tan | Oct 1st, 2022 | Brand building, Branding, Content marketing, Digital marketing, LinkedIn, Marketing, Personal branding, SEO, Video, Website, | 0 Comments

Brand elements, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, w...

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2006, 2022

Do More with Less in Brand Marketing During Inflation

By Joanne Z. Tan | Jun 20th, 2022 | Brand building, Branding, Digital marketing, LinkedIn, SEO, Website, | 0 Comments

How to do more with less in brand marketing, brand building, social media marketing, especially with inflation-induced shrinking budgets? To listen a...

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1505, 2022

Brand Building, Brand Marketing, Brand Equity – How to Multiply EBITDA 4-20 Times

By Joanne Z. Tan | May 15th, 2022 | Brand building, Branding, Content marketing, Digital marketing, Marketing, Personal branding, SEO, Video, Website, | 0 Comments

Joanne Z. Tan, Brand Coach at 10 Plus Brand answers 4 FAQs on how to create brand equity, build a brand, with LinkedIn, websites, content, SEO, brand ...

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2703, 2022

7 Tips for Creating a Brand Video for Website, Social Media, Email Signature

By Joanne Z. Tan | Mar 27th, 2022 | Brand building, Branding, Content marketing, LinkedIn, Marketing, Personal branding, Video, Website, | 0 Comments

What is a brand video?  Why is a brand promotional video needed? What are the differences between a brand video and other videos?   Where...

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2311, 2021

How to Rebrand – What did Facebook & Tiffany do Wrong, and How did Harley Davidson & Dunkin’ do Right

By Joanne Z. Tan | Nov 23rd, 2021 | Brand building, Branding, Stand for Something, | 0 Comments

To stay in the loop on topics like how to rebrand, subscribe to our Newsletter To listen as a podcast To watch to as a video From Facebook to M...

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2609, 2021

Asking Questions is Key to Audience Engagement, Customer Experience, and Digital Marketing

By Joanne Z. Tan | Sep 26th, 2021 | Brand building, Content marketing, Digital marketing, Marketing, SEO, | 2 Comments

To stay in the loop on audience experience topics, subscribe to our Newsletter If you practice the art of questioning with your digital marketing, yo...

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2407, 2021

5 Ways to Build a Unicorn, More Than Just a Business – A Podcast Masterclass on “Entrepreneurs on Fire” by Joanne Z. Tan, Transcript

By Joanne Z. Tan | Jul 24th, 2021 | Branding, entrepreneurship, Marketing, Stand for Something, | 2 Comments

To stay in the loop, subscribe to our Newsletter The following is an edited transcript for “5 Ways to build a unicorn, more than just a business...

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