10 Plus Brand, a branding and brand marketing agency

Stand for Something

Jun8, 2025

5 brand building strategies for businesses to thrive in AI Age, per Joanne Z. Tan, global brand building expert, executive & career coach, 10 Plus Brand, Inc.

Five Brand Building Strategies to Thrive in the Digital Age

By Joanne Z. Tan | Jun 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, | 0 Comments

Brand building strategies tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. To ...

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Feb2, 2025

Global authority in personal branding & business branding Joanne Z. Tan explains what is a personal brand with philosophical & psychological sense of self.

What Is a Personal Brand?

By Joanne Z. Tan | Feb 2, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, Leadership, brand culture, | 0 Comments

In a deeply philosophical and psychological sense, a personal brand is established upon the foundation of your sense of self, which determines how you...

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Feb20, 2024

A poem by Joanne Z. Tan, 10 Plus Brand, about Alexei Navalny, an inextinguishable light, though killed by Putin, his spirit inspires Russia and the the world.

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Oct20, 2023

World War 3, by proxy, is b/n Authoritarian Camp (Russia, China, Iran, North Korea) & Democracy Camp (US, NATO & prodemocracy countries), says Joanne Z. Tan

World War 3 by Proxy?

By Joanne Z. Tan | Oct 20, 2023 | Stand for Something, Politics, | 0 Comments

World War 3 is unfolding by proxies in the Israel-Hamas War (US & Iran), the Ukraine-Russia War (NATO vs. Russia and its authoritarian supporters)...

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Mar29, 2023

Where is my tripod?_A Short and Funny Excerpt from Joanne Z. Tan’s Memoir

By Joanne Z. Tan | Mar 29, 2023 | 30 Seconds of Anything, Poems & Memoir by Joanne Tan, | 0 Comments

"Where is my tripod?" -A short and funny excerpt from Joanne Z. Tan' memoir - 30 Seconds of Anything Watch it as a (one-and-half minute) video Lis...

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Mar29, 2023

Brand building is driven by vision & mission, leading to a vibrant company culture & brand loyalty by employees and customers, per Joanne Z. Tan, 10 Plus Brand.

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Mar23, 2023

Joanne Z Tan of 10 Plus Brand on political correctness, self censorship, and truth telling in a free and democratic society, as its societal & personal brand.

Political Correctness and Self Censorship_30 Seconds of Anything

By Joanne Z. Tan | Mar 23, 2023 | Personal branding, 30 Seconds of Anything, Stand for Something, Politics, | 0 Comments

Political correctness, self censorship, and truth telling in a free democracy, as both a societal and personal brand - Joanne Z. Tan, 10 Plus Brand. ...

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Feb12, 2023

Rebrand, brand build, brand management yields brand equity with great ROI on a company's birth, during growth, rebirth post M&A, Joanne Z. Tan,10 Plus Brand

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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Feb4, 2023

TikTok sided with the Chinese government & deleted an American's TikTok account who voiced support on TikTok for house speaker Nancy Pelosi's visit to Taiwan.

Don’t Let TikTok Censor Americans! (30 Seconds of Anything_10 Plus Brand)

By Joanne Z. Tan | Feb 4, 2023 | 30 Seconds of Anything, Stand for Something, Politics, | 0 Comments

I need your help - Please tell US senators and congressmen and women:  do NOT let TikTok win, with offense, defense, charm offense, bullying, or what...

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