be your own brand

2002, 2024

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20th, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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1002, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10th, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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0701, 2024

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7th, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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2903, 2023

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29th, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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2303, 2023

Political Correctness and Self Censorship_30 Seconds of Anything

By Joanne Z. Tan | Mar 23rd, 2023 | Personal branding, 30 Seconds of Anything, Stand for Something, Politics, | 3 Comments

Political correctness, self censorship, and truth telling in a free democracy, as both a societal and personal brand - Joanne Z. Tan, 10 Plus Brand. ...

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2702, 2023

Unique Value Proposition and Brand Positioning on LinkedIn

By Joanne Z. Tan | Feb 27th, 2023 | Branding, SEO, LinkedIn, Content marketing, Personal branding, Brand building, Stand for Something, | 0 Comments

In turning a LinkedIn profile into a business or personal brand, 10 Plus Brand experts shed light on unique value proposition, brand positioning, mess...

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1202, 2023

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12th, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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1002, 2023

“Ma’am, who passed away?”

By Joanne Z. Tan | Feb 10th, 2023 | Poems & Memoir by Joanne Tan, | 0 Comments

To watch is as a video To listen as a podcast (An excerpt from my memoir) More than 40 years ago, when I just arrived at Brandeis University ...

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0701, 2023

Elon Musk: Just Call Me! – Joanne Z. Tan’s “30 Seconds of Anything”

By Joanne Z. Tan | Jan 7th, 2023 | Branding, Personal branding, 30 Seconds of Anything, Brands, | 0 Comments

To watch it as a one-minute video To listen as a one-minute podcast To Download it on Itunes Elon Musk:  I am telling this because I care. ...

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0301, 2023

Barbara Walters Personifies “Be Your Own Brand” – Joanne Z Tan’s “30 Seconds of Anything”

By Joanne Z. Tan | Jan 3rd, 2023 | Branding, Personal branding, Brand building, 30 Seconds of Anything, Stand for Something, | 0 Comments

Barbara Walters' Iconic Legacy: Be Your Own Brand! To watch this 40-second video To listen as a podcast Download it on Itunes Barbara Walte...

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