Brands

Apr9, 2024

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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Mar9, 2024

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Feb12, 2024

Super Bowl Commercials 2024’s Top Three Ads

By Joanne Z. Tan | Feb 12, 2024 | Branding, Video, Marketing, Digital marketing, Content marketing, Brand building, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert, Global Brand ...

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Feb10, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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Jan7, 2024

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Dec31, 2023

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Dec15, 2023

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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Dec10, 2023

AI Leadership: Decision Making Steps for AI Assessment (Pt 1 of 4)

By Joanne Z. Tan | Dec 10, 2023 | Branding, Marketing, Content marketing, Brand building, entrepreneurship, Brands, Leadership, AI & Technology, | 0 Comments

A step-by-step guide for making AI adoption, AI development, and AI leadership strategies for CEOs, organizational leadership, and business owners. I...

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Oct7, 2023

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Aug13, 2023

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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