Great advice and cutting edge information by Steve Hoffman of Founder Space, Silicon Valley Investor to entrepreneurs and business leaders.
It's costly for small businesses' consumer targeted websites to face new challenges in 2021 for Google Web Core Vital, search and ranking.
Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses.
Online brand-building with LinkedIn profile optimization and website content marketing can lead to sustained profitability and growth.
How to connect online with LinkedIn and websites to get more leads, customers, connections and opportunities - a talk by featured speaker Joanne Tan, CEO and Brand Strategist, 10 Plus Brand.
How to connect online to get more clients, sales, and opportunities? Especially during and after COVID-19? - I am honored to present about brand-building, targeted messaging, and much more September 14, 12 noon, thanks to "How Women Lead." Please sign up - EVERYONE is welcome! Click this to register: https://bit.ly/3j5C2jG
COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.
Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.
How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?
From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.
