Website

2401, 2021

What does it take for a B2C website to win on Google in 2021?

By Joanne Z. Tan | Jan 24th, 2021 | Brand building, Branding, SEO, Website, | 0 Comments

It's costly for small businesses' consumer targeted websites to face new challenges in 2021 for Google Web Core Vitals' search and ranking.   ...

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3112, 2020

How is Influencer Marketing Related to Brand Building for B2B Companies?

By Joanne Z. Tan | Dec 31st, 2020 | Content marketing, Digital marketing, LinkedIn, Marketing, Video, Website, | 0 Comments

Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses. GOODBYE...

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1510, 2020

Connect to Target Audience with LinkedIn Profile Optimization, Brand Building & Digital Marketing

By Joanne Z. Tan | Oct 15th, 2020 | Content marketing, Digital marketing, LinkedIn, Marketing, Website, | 0 Comments

Internet branding with LinkedIn profile optimization and website content marketing with AI is key to sustained profitability and growth. COVID-19 ha...

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0408, 2020

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4th, 2020 | LinkedIn, Marketing, Website, | 0 Comments

Digital branding during and after COVID19 can improve a company's clientele, products and services, business model, brand DNA & vision. More and ...

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1001, 2020

Six Tips for Your LinkedIn Headshots

By Joanne Z. Tan | Jan 10th, 2020 | Branding, LinkedIn, Personal branding, Website, | 0 Comments

Your LinkedIn headshot is the art of connecting a personal BRAND to your audience with branding principles & professional photographic artistry. ...

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1007, 2019

Video, Verbal, Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Marketing, Video, Website, | 0 Comments

Video watchers double verbal readers on LinkedIn. Many viewers get INFORMATION from subtitles without sound on short non-fictional videos. Do you pre...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Marketing, Video, Website, | 0 Comments

A brand promo video must use strategically honed verbal content & visuals, at the end of the thorough process of mapping each brand’s DNA™. h...

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2206, 2019

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22nd, 2019 | Marketing, Video, Website, | 0 Comments

In branding, developing and marketing unique value propositions, brand competition defines differentiating factors and can lead to collaboration. Rel...

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1003, 2019

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10th, 2019 | Brand building, Branding, Website, | 0 Comments

Regularly evaluate brand position and marketing strategy is key to brand survival, as technology creates winners and losers overnight. The following ...

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2302, 2018

Brand Messaging, Website, Revenue

By Joanne Z. Tan | Feb 23rd, 2018 | Branding, SEO, Video, Website, | 0 Comments

A branded website reflects a company's culture. Brand messaging inspires employees, management and customers, thus increase sales. I love watching Se...

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