Connect to Your Target Audience with LinkedIn Profile Makeover, Brand Building, and Digital Marketing

By |2020-10-17T03:44:55+00:00October 15th, 2020|AI, Artificial intelligence, brand development, Brand Messaging, Brand strategies, Content marketing, Digital marketing, LinkedIn, Marketing, marketing strategies, Rebranding, Website|

Online brand-building with LinkedIn profile optimization and website content marketing can lead to sustained profitability and growth.

Talks on Digital Brand Development on LinkedIn and Websites

By |2020-10-09T23:59:39+00:00September 12th, 2020|Brand, brand development, Brand Messaging, Brand strategies, Branding, content creation, LinkedIn, marketing strategies, Rebranding, SEO, Social Media, Story telling, user experience, Website|

How to connect online with LinkedIn and websites to get more leads, customers, connections and opportunities - a talk by featured speaker Joanne Tan, CEO and Brand Strategist, 10 Plus Brand.

How to connect online to get more clients, sales & opportunities

By |2020-08-27T05:19:28+00:00August 27th, 2020|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, LinkedIn, Marketing, marketing strategies, Social Media, Story telling, Uncategorized, Website|

How to connect online to get more clients, sales, and opportunities? Especially during and after COVID-19? - I am honored to present about brand-building, targeted messaging, and much more September 14, 12 noon, thanks to "How Women Lead." Please sign up - EVERYONE is welcome! Click this to register:  https://bit.ly/3j5C2jG  

4 Ways for a Brand to Survive and Thrive During Covid-19

By |2020-10-10T23:26:37+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

Video? Verbal? Or Both?

By |2020-07-21T22:07:55+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By |2020-07-21T22:07:55+00:00June 22nd, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website|

From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.

Survival of the Fittest Brand

By |2020-07-21T22:07:56+00:00March 10th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website|

A brand lives and breathes. A brand’s survival depends on how it adapts to its natural environment. When the market environment changes, the brand, even though it has been around for more than 100 years, must rapidly adapt, or die. To thrive, rather than just survive, we need to regularly evaluate a brand and the marketing approach for the brand - in relationship to the competitive environment in which it exists and then come up with potent and fresh marketing tactics and brand narratives to promote each brand’s unique value propositions and persona.

The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2020-03-31T21:59:26+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

The Golden Age for Deep Branding and Impactful Digital Marketing

By |2020-03-31T22:00:07+00:00August 12th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

Internet democratizes brand power This day in age, a solopreneur, a family owned business, a mid-sized company and a multinational corporation all have the same digital platforms available for spreading their words, thanks to the internet. Technology and social media enable us all with equal access for both publizing and accessing information. The internet has [...]

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