You CAN eat chocolate and lose weight too!

Let’s Connect

Blogs About Brand-building Tips, Marketing Strategies, Insights & Stories

Thank you for subscribing. Appreciate your comments and sharing!

Subscribe to our Blogs

You can eat chocolate & lose weight: The secret is HOW to eat it & the RIGHT type. Bonus: A homemade low fat chocolate recipe for diabetics & dieters.

To watch it as a video

To listen as a podcast

Ahhh… the taste of chocolate – as winter gets colder, and the daily stress is piling up, it becomes all the more enticing. 

“But…” the thought of extra tummy fat, my pre diabetic sugar level, and the difficulty of losing weight after each holiday season…

I don’t want to guilt trip myself or you, since we are all human, and we all need to celebrate occasionally, and indulge in moderation. What kind of holiday would it be without chocolate?!

Good news:  You CAN eat chocolate and lose weight – the secret is HOW you eat it!

As a chocolate lover, I used to chew a piece of chocolate as soon as I put it in my mouth. The flavor lingered on after it was swallowed, which led to 2nd and 3rd pieces… This habit of eating was also for meals and snacks, which led to ingesting more calories than needed and many months’ of dieting to lose weight. 

Last summer, I did accomplish losing eight pounds without completely depriving myself of chocolate bars. Here are two “secrets” I am sharing with you:

Secret #1: It is HOW you eat chocolate 

Instead of chewing a piece of chocolate, I put a piece on top of my tongue, close my mouth, and let it melt. Since melting takes longer than chewing, my taste buds get a longer time to enjoy the flavor, while the chocolate taste slowly permeates in my mouth. My taste buds got “tricked” into the same amount of enjoyment without my eating more pieces to prolong the taste.  I ate less chocolate and got the same satisfaction.  

Secret #2: The more unrefined, the fewer calories

 Before I was trying to lose weight, I ate all brands of chocolate, all very smooth and refined, and I thought that was the only way chocolate was supposed to be.

Then a friend of mine who succeeded in losing 30 lbs in six months (who also loves chocolate) sent me this brand of chocolate: “Taza Chocolate – Mexican style stone ground, organic and direct trade”. Each round package has two round discs, with 190 calories per disc.  Each disc can be cut into eight small pieces, each small piece is around 24 calories ONLY!

DISCLAIMER:  I am NOT paid, in any fashion, by any brands of chocolate mentioned here.

Taza chocolate is praised by Joanne Z. Tan, a brand strategist, branding expert at 10 Plus Brand, for weight loss dieters with Joanne Tan's "HOW to eat" tips.

Not only did the packaging look crude, it tasted crude too, AT FIRST. My initial reaction was: What the heck is this? How crude, unrefined, and different! The sugar was so granular inside the chocolate, it felt like sand grains in my mouth.  The only part I liked was the “direct trade”.  I frankly was trying to finish it entirely to support this “charity”. I am glad I gave this “new kid on the block” more time for me to get used to, because this “interrupter” had more lasting power for the palette with fewest calories than any other chocolates.

The more I tried it, the more I liked it,  exactly because it was less processed, original in taste, and satisfying in that regard. It is indeed an acquired taste, so be patient, you WILL like it. After all that 24-calorie,  little triangle piece melts away in my mouth, I finish the treat with feeling the granulated sugar on my tongue, which replaces the longing for more chocolate taste. Having granulated sugar instead of chocolate to close the treat puts a full stop to wanting more chocolate pieces afterwards (but I admit I have to remind myself NOT to go for a 2nd piece, as my new habit for treat moderation.)

Taza Chocolate – Mexican style stone ground, organic and direct trade” comes in different flavors, at a good price, at Whole Foods or through Amazon.

Homemade chocolate recipe – not fattening, diabetic safe, no sugar but sweet!


–  ⅓ cup almond butter

–  2 tablespoons butter

–  2 squares chopped up 85% dark chocolate

–  1 tablespoon cocoa powder (no sugar)

–  1 teaspoon monk fruit sugar (zero calorie, diabetic safe)

–  2 teaspoons slivered almonds

–  Melt butter, mix together all ingredients, tablespoon out onto parchment paper and freeze for 10 minutes or so, until it is hardened. Break or slice into bite size pieces.

–  Eat your piece as soon as it is out of the freezer, since it melts fast! Keep the rest in the freezer.

–  I hope these holiday chocolate gifts from me to you will make your holidays sweet AND healthy!  

You CAN enjoy the holidays if your family members vote differently

If your family is like mine, with Republicans and Democrats, or any other flavors of politics, and you do want a happy reunion, this blog or podcast gives you many tips for honest exchange of political views within a family, and even become genuinely closer to each other.  

This 30 seconds of podcast or blog on “us vs. the problem, not us vs. them” will help too.

Have a very chocolatey 🍫 Christmas 🎄, and

a New Year 🎆 without extra weight! 

© Joanne Z. Tan    All rights reserved.

– To stay in the loop, subscribe to our Newsletter

– Download free Ebook

Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS, – they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)

– Visit our Websites:

– Find us online by clicking or follow these hashtags:




#10PlusInterviews OR








Leave a comment

Your email address will not be published. Required fields are marked *

Decode | Create | Amplify