“Joanne has done an exceptional job for us. When I first met Joanne, I had recently acquired SKWeston & Company and The Taylor Reach Group and was integrating them into a powerful, unique Customer Experience consulting business. With Joanne’s help, I established the new brand – ApexCX – and articulated the vision and mission for what will hopefully become a household name in CX. Joanne not only helped, she DROVE the creation of our new website and social media presence. It has been amazing! 10 Plus Brand, Inc. has delivered an optimized, functional site and successfully executed their tasks flawlessly, meeting expectations. The highly engaged team eagerly addressed requests and concerns and consistently delivered on time. Their depth of knowledge and hands-on approach stand out. The most impressive aspect of 10 Plus Brand, Inc. is the depth of their knowledge and hands-on involvement in the project.”
“Does your Brand brand YOU?
In an age of AI, how do we generate a description of our brand while holding on to our authenticity?Do we need an architect to build our dream house? Yes.
Do we need an architect to help us with our dream brand?
Joanne Tan is an authority in brand strategies, brand building, and brand marketing. For 14 years she has been leading an award-winning branding agency, 10 Plus Brand. Her passion is to empower leaders and organizations with business brand-building and personal branding, especially on LinkedIn. Joanne has a law degree, was trained in business and spent time as a professional journalist. She is also a photographer, writer, and backpack hiker.
Talk about credentials! Joanne shared actionable “nuggets” with Inclusive Leadership to get our branding minds sharpened.
Joanne reminded us to know our target audience and “know their pain points.” LinkedIn is a competitive space and she wanted us to stand out and shine.
She reminded us in her introductory song {Bethoven’s 5th}: Ba ba ba Baaaah, how powerful brevity is.
Joanne doesn’t want us to be “drown in a sea of sameness.”
She asked us: What do you stand for? What do you represent? How does your expertise help others? What is your passion – what fires you up?
“Personal branding is always a balancing act and a forever-journey of learning, unlearning, and adopting.”
She encouraged us to use AI as a tool, not to become your personality.
AI can paint a picture of a field, but it can’t paint how it feels about the field.
Your unique feelings make you…you.
The Breakthrough room question was: Identify your UVP [unique value propositions] and simplify your brand message in less than 8 words.
The groups came back with sharpened revisions of their ‘brand sentence.’
The task was hard because we have to open ourselves to feedback.
Joanne is a master…incisively slicing away at the sentence to make it banner worthy. Vagueness has to be clarified, and meaning has to be simplified.
Empathy gently investigates before reflecting. Feedback is always received better when trust has been generated and respect has been earned.
Joanne Tan is the role model for professionalism. Connect with her to see how she can help you define and refine your brand line.
What an illuminating hour!”
“Thanks to 10 Plus Brand, Inc., my company’s website and social media accounts have received positive feedback from prospects who turned into clients. The team delivers on time and with excellent quality. Further, they conduct regular meetings for a smoother workflow. 10 Plus Brand helped me and my company build both my business and personal brand from scratch: Joanne, Founder and CEO of 10 Plus Brand, Inc, has been advising and coaching about my value propositions in relation to my unique brand DNA. She has a process for going very deep in order to discover all elements as building blocks for my brand.
More than a top notch coach and consultant, she leads her wonderful teams who delivered my logo, website, SEO, social media marketing, and other services that are truly top quality. I love the logo-tagline-business name design so much that I proudly made swags and promotional items. Her web team custom-coded my websites that are scoring 100% by Google metrics in 2 areas, and above 90% in other areas.
Joanne with 10 Plus Brand has helped me create a new brand and identity from the ground up, and delivered effective and professional work. We have created an incredible new brand for my future Influencer and Professional Speaker profile, and she did a fabulous job setting up a powerful LinkedIn, Social media, website and online training platform for me. The team delivered on time and responded to needs, communicating regularly through in-person meetings. I highly recommend her for her expertise.
My Goodness, what Joanne is doing with digital marketing my commercial insurance business IS WORKING! About 6 months ago, Joanne and her agency started AI and human intelligence hybrid content marketing on LinkedIn and social media, since then, I have been contacted for services from all over the United States! They told me how impressed they were by both curated content (carefully chosen and summarized by her team,) and my original blogs (ghost-written by Joanne and her 10 Plus Brand, Inc.). In the last 6 years since Joanne started decoding my brand’s DNA and creating my website, my industry and clientele have gone through great changes. She advised me BEFORE the major landscape shifts and created new website content 3 times. I hate to say again, “Joanne, you were right.” Joanne is brilliant! She is not just one of the top 1% branding and marketing experts, she stays ahead of the trend, with cutting edge mind, information, technology AND artistry. I rely on her business acumen and insight for strategies, tactics, technology and her teams’ expertise with Google Core Web Vitals and SEO technicality. I am SO glad that Joanne has been taking care of all my marketing, branding, website, videos, content creation, and strategy development, and will do so for many more years down the road!
“Not only did Joanne help us decode our brand TEP.GLOBAL to depths we had never explored ourselves, she also helped us translate our brand essence into a customized website and social media that sets our boutique consulting apart from everyone else. Her expertise in creating unique verbal and visual positioning has created a unique brand for us. Joanne and her teams of linguists, web developers and SEO experts are on the top of their game. Joanne has deep insight and is a joy to work with. Highly recommended!”
“Joanne Tan and her team at 10 Plus Brand have provided me and my business uniquely excellent services. She helped me to identify and articulate what is what is particular about my services–the DNA of my business–and completely remade my LinkedIn profile. We’re currently working to update my website. Joanne mixes her proven process with a customized sensitivity so as to notice all important nuances and details. Her persistence and single-minded focus make me feel like I’m her only client! If you want to work with someone who’s operating in the sweet spot of her skills, creativity and experience, contact Joanne Tan. And buckle up for a fun and productive experience! “
My Linkedin profile Joanne helped me develop three years ago has gotten a lot of traction. At least from a qualitative standpoint, her work has definitely made a difference: I’m sure much of this had to do with the 25% increase in my clientele year over year. As of now, January 2024 has been very strong – we will have an extraordinary quarter, and I am confident the momentum will continue. Joanne’s approach of “brand-marketing” and not “sales” proves to work. I find that people look at it and remember many things about it – especially the 5 decades of experience. I have been referring others to Joanne and will continue to do so.
“Joanne, you did an awesome job decoding our company’s brand DNA – we didn’t even know our DNA until we met Joanne! After a very thorough process of research, deep analysis, and repositioning our target market, we developed more clarity under Joanne’s insightful guidance. Thank you for your help to decode our branding.”
“We were impressed with their passion, knowledge, and attention to detail. Joanne is a stickler for starting and ending each of our sessions with a concrete deliverable and I found that this stopped me from procrastinating and getting stuff done! Very pleased with their work in content creation for personal and corporate branding, for our digital transformation and advisory services for CXO’s.”
“As the President of Real Estate Dimensions, a home building, real estate investment, BFR, and consulting company, I hired 10 Plus Brand first to develop my LinkedIn profile, resume, then build a new brand for my new company with DNA decoding and designing a new business name and logo. They are truly no-nonsense. They are always on time and responsive. They move you through a rigorous process, and the results are worthwhile:
They inspired me to be an Entrepreneur with their insights, strategies, and expertise. I developed clarity and vision in this process, in addition to an outstanding LinkedIn profile, resume, and corporate identity. Joanne Tan, company’s chief brand strategist, truly understands every aspect of business, and she is a suburb branding expert.”
“Joanne helped me build my LinkedIn profile and company page. Wow. She has an incredible process for extracting the right information from you to truly build a thoughtful and pointed profile. I can only imagine how it is working with her on the rest of the brand elements. Highly recommended. “
“I needed Joanne to help updating my LinkedIn profile, both personal and my company’s. Little did I know that it would take seven brainstorming sessions, after filling out her questionnaire, AND lots of homework after each session. Through this process I got a lot more than a LinkedIn profile: Clarity, vision, strategies, focal clientele, etc. Through Joanne’s telling my stories and analyzing all aspects of my past, present, and future career, the market place, the competitive landscape… I am extremely pleased to have a strong personal and company brand on my LinkedIn. Thank you Joanne!”
“If you are looking for a brand strategist to partner with your company to craft a “world class”, a strong, customized and effective brand, look no further! Joanne has an amazing process that helped me to up-level my LinkedIn personal & professional profiles. She is one of the most insightful experts in strategic branding & I would highly recommend her!”
I liked that Joanne used an extensive set of questionnaires and questions in real time to help me figure out how best to describe my value and success. I liked that she did not rely on AI tools which can often result in language that is too flowery and not credible. I found Joanne’s approach helpful in leading me to see myself more objectively and understand just how significant my offerings are.
Joanne was very timely, always available, and drove the project to completion quickly, with the appropriate amount of momentum to meet my goals.
Joanne guided me through an extensive process of questionnaires and discussions to help me determine my personal brand. She then helped me to describe it in a way that would appeal to the audiences that need to hear my message. She did not use AI to do this but drafted the brand messages by hand. She provided guidance to me on my LinkedIn influencer strategy to make sure that my posting was supportive of my brand identity.
Next, she helped me to redo my LinkedIn profile to reflect my brand. She made recommendations about each part of the LinkedIn profile process. She also advised me to add some additional things myself to demonstrate better my experience and background, which I did.
Next, Joanne helped me draft a revised bio to reflect my brand and desired pivot to board service and corporate in-house legal. Finally, she helped me to revise my resume to reflect my brand and also speak to my fitness for the jobs I am pursuing.
My LinkedIn engagement has gone up substantially, and I have completely revised my communications about what kind of lawyer I am, in order to get ready for my career pivot. I feel much more confident in the process having received Joanne’s support.
“Joanne helped me with my LinkedIn profile, both personal and company pages. She has a process and she made me work hard to get the maximum results. I enjoyed going through the process with Joanne, and I like the results.”
“Joanne has been delightful to work with. She has allowed me to express myself authentically via LinkedIn. Her thoughtfulness, patience, and demeanor made the process a joy, and with great outcome. I highly recommend Joanne. She is a pleasure and an outstanding expert in her field!”
Joanne Tan is the talented owner of 10+ Brand and well versed in all aspects of brand development for individual service providers and small to medium-sized businesses. Her unique ability to decode the essence of one’s brand, create content that touches the heart of the target market, and to amplify those messages through social media is awesome. Joanne was able to guide me through the decoding process to distill my key messages, work with me and my clients to create several brand videos (content) that tell the story, and further amplify that content through video placements, website blogging and LinkedIn campaigns. Joanne is also a great confidant and advisor with a sharp business mind and is always available to assist and help.
Joanne is one of the most insightful experts in personal and business branding. She was strategic and visionary in identifying my unique value propositions and in relating them to my future goals. She asked thought-provoking questions in a caring and helpful way during the process of rebranding my LinkedIn profile, bio and resume. I felt genuinely inspired and empowered. After each brainstorming session, I gained clarity about myself, my career goals and what to do to achieve my goals. Her insights and talents were invaluable for anyone seeking others’ wisdom about themselves. Thank you Joanne!
“The journey Joanne took me on, to uncover the grounding principles of who I am and why I am in my profession, gave me the clarity as to my whys. The extensive work, introspective research on who I am, who I have become, is truly empowering. Joanne helped me from my LinkedIn profile, board of director’s bio and resume with clear structures, strategies and precise language. She utilized her artistry to capture the essence of my visual brand with her photographic skills as well. I highly recommend her if you need coaching with LinkedIn, personal branding, or business branding, for individuals or companies.”
“Joanne wrote my LinkedIn profile and my company page in six brainstorming sessions. She flushed out my business brand and distilled my unique value propositions. She applied SEO Keywords to my business narratives in order to achieve digital marketing optimization. It was extremely helpful. I would not have arrived at that solely on my own. Joanne has high integrity and standards; she delivered much more than she had promised!
BONUS: She is one of the best LinkedIn headshot experts and improved my LinkedIn Portrait tremendously.”
“I was initially apprehensive to listen to others about career moves and profile revamps at this stage in my life. So I tip toed into this ready to bail but quickly found Joanne to be engaging, insightful and most appreciated, very on point. We systematically disassembled my work history and rebuilt it so it now presents a clearer and cleaner value proposition on LinkedIn.
I believe the most important part of the exercise was the re-examination of my career arc and Joanne explaining what I should become, not what I have been and that I should be looking next level not one corridor over. I have a renewed energy about what’s next thanks to Joanne. “
“A huge thank you to Joanne Tan and her team at 10 Plus Brand Inc for all their help throughout a transformational rebranding process. I could not have done this without you. Joanne is an expert at helping you tap into the fundamental building blocks of your brand DNA to clearly express who you are at your core and the unique value you provide. Joanne is tireless in her pursuit of excellence, and she is a true thought partner. She works side-by-side with you every step of the way to bring out the best of what is exclusive to you, your business, and how you serve your clients. Thank you, Joanne!”
Working with Joanne was an insightful and self-reflective experience. She’s great at creating a process to distill your values, then share with others in a meaningful way. Joanne has also connected me to some really wonderful people, I’m grateful for her friendship and unique perspective.
Joanne is so talented and professional! She was so creative and had so many great ideas! I needed her help with my new business and website and what a professional and such great expertise! She’s the one that will get your job done!
Joanne has been helping me to define why, what and who I want to be, bringing clarity and definition in developing my business brand. Joanne has helped me “get real” with what I want my business to be, how I want it to be portrayed to the public, and the message I want to deliver. She is exceptional at the ground floor engagement of marketing tactics for growing my business with specific actions, not just rah rah rah. I am looking forward to have her teams creating my brand promotional video, messaging, visuals, and website. Thank you Joanne!
“First of all, being an ex-cop, I’m pretty skeptical by nature. But then when someone says they’re an “expert”, I’m even more suspicious. Enter Joanne Tan. Joanne was recommended to me by a business owner that I trust. He raved about what she did for his brand and website. I ended up hiring Joanne and her team. It was the single best marketing decision I’ve ever made. Seeing is believing, so if you want validation, check out my website to see her work. Thanks Joanne for your tireless work.”
“Joanne did a wonderful job in helping me create and launch my new venture with a great brand message. She is one of a kind! In addition to her skills as a highly intuitive branding expert, she can get to the core of a business and articulate the perfect message in just the right words. In addition, she is a top-notch photographer and video producer. Starting from the logo and video, she helped conceive, create and deliver the brand messaging and content. She and her team designed my website as well. The value of Joanne’s services is extremely unique and I highly recommend her.”
“Joanne with 10+ did a fantastic job in launching and establishing my firm’s social media and web presences. 10+ is a full service, multimedia branding agency, with initial focus on branding content and brand-promotional videos. With multidisciplinary skills and talents, Joanne and her team made sure to market my unique brand powerfully, authentically, uniformly and artistically.
Joanne made my venture into social media go smoothly and seamlessly. Joanne and her team created and implemented the following for the a2z CFO brand:
Joanne also saved me significant costs related printing services and will continue to provide a2zCFO with updated social media content and a monthly branded blog.”
“The whole process of working with Joanne gave me such confidence that I wrote 3 new pieces of business, while completing brainstorming and brand-honing work with Joanne.
Joanne is a great mix of left and right brain. She works with the right brain and digs deeply into your values and business operations. Then she uses her artistry to create a brand for you. What started as a multipage questionnaire got boiled down to a one page script. The video, website and headshots all bring out your essence in a unified brand.
Joanne believes in and sees the best in her clients. She and her teams not only produces my brand messaging content, video, photo, website, she also features my branding video and content on her business website, and refers potential business partners and prospects to me. I recommend her and her teams highly to all business owners who have visions, who know the extraordinary value in brand-marketing.”
“I had the opportunity to hire Joanne for my business’s video (currently on my homepage for your viewing pleasure – just search “10+ Visual Branding BH Tech Connection” – and she was amazing to work with! She asked so many detailed questions throughout the process that I felt like I learned more about my business than she did. I’m overwhelmingly pleased with the results of the video, as it’s also helped me to refine my messaging on other materials, from my website to my business cards. If you want QUALITY scripting and video done, look no further than 10+ Visual Branding.”
“Joanne Tan did a wonderful job guiding me through the intricacies of producing a branding video for my interior design business. She was able to condense my 40 years of experience down into a 1 page script and then matched video and still photography to that script resulting in a beautifully produced business tool. She experty collaborates with her technical support team to add quality content to a masterful end product. I am looking forward to increasing my business with this video and future blogs. Thanks to Joanne I am stepping into new areas of marketing I never dreamed of.”
“Joanne was a great help when I needed to update my professional photo on my website and LinkedIn. She understood my audience and how to capture the essence of who I am. She’s also become a trusted advisor for branding and imagining, as she has a lot of ideas and is selfless about offering her knowledge and expertise. I’m very happy with the picture we selected (it was hard to pick just one!) and will continue to use Joanne as my personal photographer and videographer.”
“Joanne Tan is a force of nature! Feisty, highly intelligent, and deliberative, she brought to the table a unique set of experiences in business, marketing, law, and art with a passion for finding, defining and expressing my unique branding for my Acupuncture and Oriental Medicine practice in Lafayette and San Ramon. She then translated this into the development of a script and screenplay, a process that endured 7 or so revisions, each time sharpening, clarifying, and simplifying my branding message and enhancing the appeal for my demographic market. I’m quite pleased with the final video, and it will use it preeminently for my website (benjamindieraufdotcom), facebook, and google+ business pages. It captures a well-crafted professional, artistic, and marketable image that accurately portrays my business and personal brand. I’ve also used Joanne for updating my professional branding headshot. Her many awards for her photography are well-deserved, and I also plan to work with Joanne in the future to revamp and update my website and cyber presence.”
“Joanne helped me create a new profile image for my social media profiles. She is professional, patient, a good listener and an excellent advisor. She approaches her work from a holistic perspective including photography, videos, scripting, visual identity and branding. I’m very happy with the results and look forward to working together on future projects.”
“I worked with Joanne to establish a brand for my business. Joanne has been amazing! She listened to me as I described my business. We went through many options to determine the final product. She made me look at my business in a whole other light. I was focusing on the outputs of embroidery instead of the reasons clients need embroidery. One of the principle outputs from the process is a three minute video for my website, pfbiz.com. This was a fun experience. Standing in front of a camera is something I had never done. She made me feel at ease and incorporated my brand, equipment, employee and embroidered products in the video. She also developed my website which is a professional site and will have all the necessary web optimization.”
“Highly recommend Joanne Tan Visual Branding, for content marketing on line. Joanne Tan produced a promotional video for me, starting with messaging consulting, script/copy writing, by summarizing over 20 years of my extensive professional business litigation experience. She is extremely intelligent, creative, and delights in helping others. She also directed, and voice-coached me to be my best on camera, for social media and website marketing, which created powerful business identity and online presence.”
“Joanne brainstormed with me, pin-pointed and defined what’s unique about my business, and wrote a ‘Big Bang’ script with personal stories. She made it succinct, personable, captivating and engaging. She was also skillful in drawing passion into my video narration, so I sounded and looked genuine and convincing on camera.”
“The difference Joanne made to my speech was night and day. She targeted the audience and asked the right questions. She coached me on how to speak and act in front of a camera, by marking the script with symbols for emphases, pauses, and facial expressions, then she asked me to ignore the script and be myself while recording. My improved video performance also helped with in-person presentation w/ potential clients. I am planning a sequel!”
