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Jul3, 2026

Joanne Z. Tan's personal adventure story: hiking 20 miles over 12 hours through The Narrows in Zion National Park as a part of The 9 Days that Changed My Life.

My Solo Adventure hiking through The Narrows in Zion National Park, 20 Miles in 12 hours

By Joanne Z. Tan | Jul 3, 2026 | entrepreneurship, Poems & Memoir by Joanne Tan, Leadership, Joyful living, | 0 Comments

This is Joanne Tan. I’m sharing with you here a real adventure story I personally took  recently, as part of my book “The 9-day Adventure That Ch...

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Jul2, 2026

3 founding fathers died on 4th of July Independence Day is God's message & Benjamin Franklin's caution "A republic if you can keep it", by Joanne Tan, July 4th

3 Founding Fathers’ deaths on 4th of July, and Benjamin Franklin’s Caution

By Joanne Z. Tan | Jul 2, 2026 | Politics, Poems & Memoir by Joanne Tan, Joyful living, Current Affairs, | 0 Comments

3 founding fathers died on 4th of July Independence Day is God's message; Benjamin Franklin's caution: "A republic, IF YOU CAN KEEP IT." - Watch it a...

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Jun28, 2026

Performance marketing can't keep up with agentic AI, time to increase budgets for brand building, brand equity, brand positioning & brand trust, says Joanne Tan

Performance Marketing and Brand Building in the AI Age

By Joanne Z. Tan | Jun 28, 2026 | Branding, Digital marketing, Brand building, Brands, AI, AI & Technology, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Performance marketing promises objective data to measure marketing ROI but it undervalues brand building. As the AI age overturns old paradigms, brand...

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Jun4, 2026

Brand trust in AI transformation depends on robust data privacy, human-to-human customer experience, & brand authenticity in place of AI slop, per Joanne Z. Tan

Brand Trust and AI Transformation

By Joanne Z. Tan | Jun 4, 2026 | Branding, Content marketing, Personal branding, AI, AIXD (AI Experience Design), brand marketing in AI Age, | 0 Comments

Human-centered brands that build connection, community, and protect data privacy thrive with brand trust in the AI age. The current state of trust A...

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May21, 2026

Per Joanne Z. Tan, brand strategist, branding expert, to win in the AI age, co-create brand journey among CEOs, customers, outside brand experts & marketing

Brand Journey to Win in the AI Age: Learning to Share the Road

By Joanne Z. Tan | May 21, 2026 | Digital marketing, Content marketing, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Brands need to adjust to a world in which the brand journey is a co-creation of brand essence, audience participation, and design-collaboration among ...

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May4, 2026

Human to human engagement and brand experience in the AI Age of digital fatigue needs emotional connection, per Joanne Z. Tan, and building a brand community.

Humanize Brand Experience with the “Sparking Joy” Emotional Connection, to Combat Digital Fatigue in the AI Age

By Joanne Z. Tan | May 4, 2026 | Branding, Marketing, Digital marketing, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), Joyful living, | 0 Comments

Brand experience reflects the total connection between consumers and brands. To thrive in the AI age of digital fatigue, brands need to create "sparki...

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Apr22, 2026

The AI age data driven lifestyle, by digitally naked digital manipulation, can decrease autonomy, control, privacy & quality of life, per Joanne Z. Tan

My Personal Story About a Data-Driven Lifestyle: Why Less Data Can Lead to a Simpler, Happier Life

By Joanne Z. Tan | Apr 22, 2026 | AI, Technology, AI & Technology, AIXD (AI Experience Design), Joyful living, Sip of Solace, | 0 Comments

Four years into a data-driven lifestyle, I quit cold turkey and learned this: less data can actually lead to more freedom, autonomy, peace, privacy, a...

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Apr14, 2026

Building brand equity upon trust, truth, and authenticity defends against AI slop, enhances brand value and profitability, per Joanne Z. Tan, brand strategist.

AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity

By Joanne Z. Tan | Apr 14, 2026 | Branding, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, | 0 Comments

Brand equity is what keeps brands from drowning in an ocean of AI slop. Building trust, authenticity, and connection is key. The World Economic Forum...

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Mar3, 2026

Joanne Z. Tan, founder of 10 Plus Brand & its subsidiary AIXD.world explains how to build a Brand Moat in AI Native Age with brand trust, identity & loyalty.

How to Build a Brand Moat in the AI Native Age: Trust, Identity, Emotional Belonging, and Brand Loyalty

By Joanne Z. Tan | Mar 3, 2026 | Branding, Marketing, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

Joanne Z. Tan explains how to build a Brand Moat in the AI Native Age with trust, cultural identity, emotional belonging, and brand loyalty. By Joann...

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Feb26, 2026

AI brand agent helps AI search brand visibility on LLMs with SOM (share of model) & brand content strategies, per Joanne Z. Tan, AIXD.world & 10PlusBrand.com.

Brand Visibility in the Agentic Age: How to Use an AI Brand Agent to Win at AI Search and SOM (Share of Model)

By Joanne Z. Tan | Feb 26, 2026 | Branding, Marketing, Content marketing, Brand building, Advertising, Brands, AI, AIXD (AI Experience Design), Thought Leadership Coaching, | 0 Comments

To sustain brand visibility in the Agentic Age, brands need to use AI brand agent and SOM (Share of Model) for AI search on LLMs, per Joanne Z. Tan. ...

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Feb22, 2026

Joanne Z. Tan says "joy, passion, and 'my way' won Alisa Liu the gold medal in women's figure skating in 2026 Olympics, - brand identity & leadership principle".

Joy, Passion, and “My Way” are Behind Alysa Liu’s Gold Medal in 2026 Winter Olympics

By Joanne Z. Tan | Feb 22, 2026 | Branding, Personal branding, Brand building, entrepreneurship, Stand for Something, Brands, Leadership, Joyful living, Sip of Solace, | 0 Comments

Joy, passion, and "my way" to pursue self fulfillment were the force behind Alysa Liu's gold medal in women's figure skating in 2026 Olympics. The sam...

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Jan20, 2026

Joanne Z. Tan's short poem: "Is life one way or a round trip?", using metaphor of creek, river, lake in Yosemite, fog in Golden Gate Bridge to symbolize life's journey

Is life One Way or a Round Trip?

By Joanne Z. Tan | Jan 20, 2026 | Poems & Memoir by Joanne Tan, Joyful living, | 0 Comments

This short poem by Joanne Z. Tan, "Is life One Way or a Round Trip?" uses metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders...

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Jan10, 2026

Brand story, a/k/a storybrand based on storytelling of a hero's journey, based on brand DNA, per Joanne Z. Tan, brand strategist for building a story brand.

Brand Storytelling of a Hero’s Journey is Key to Building a Storybrand (A short intro)

By Joanne Z. Tan | Jan 10, 2026 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, Leadership, Thought Leadership Coaching, | 0 Comments

What is a brand story or brand storytelling? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experie...

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Jan9, 2026

Brand design, by Joanne Z. Tan, 10 Plus Brand: font, logo, typography, color, brand image, & visuals based on brand DNA

Brand Design with Color, Font, Brand Image, for Logo, Slogan, Naming – A Short intro to “What is Brand Design – Pt 2 of 2”

By Joanne Z. Tan | Jan 9, 2026 | Branding, Personal branding, Brand building, | 0 Comments

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, throug...

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Nov25, 2025

What is brand identity? Joanne Z. Tan, global brand strategist, branding expert defines brand identity as more than logo, look, but brand essence, brand DNA.

What Makes Your Brand Identity Unique & Memorable (Pt. 1 of 2) – A Short Intro

By Joanne Z. Tan | Nov 25, 2025 | Branding, Personal branding, Brand building, Brands, | 0 Comments

What is Brand Identity?  - Brand identity expresses brand essence or DNA and personality. Brand identity is the way a brand appears, acts, and is pe...

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