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May22, 2024

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May18, 2024

Just do it – A message for entrepreneurs at heart

By Joanne Z. Tan | May 18, 2024 | Brand building, entrepreneurship, AI, Technology, Leadership, | 0 Comments

Joanne Tan encourages entrepreneurs to just do it and learn from doing, without fears, complacency, or waiting for perfect confidence for building sta...

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May5, 2024

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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Mar31, 2024

“Natural Language Processing”: You and AI are as Dumb or Intelligent as your Language

By Joanne Z. Tan | Mar 31, 2024 | AI, | 0 Comments

AI is as dumb or smart as human's command of language instruction, for AI natural language processing & large language model depend on data. To w...

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Mar27, 2024

Use Brand Culture to Catalyze Workplace Culture Change

By Joanne Z. Tan | Mar 27, 2024 | Branding, Brand building, Stand for Something, workplace culture, | 0 Comments

Brand culture embodies workplace culture. Brand culture can catalyze changes in company culture by aligning attitudes, actions, behaviors with brand v...

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Mar16, 2024

From Tangle to Tango (A Poem by Joanne Z. Tan)

By Joanne Z. Tan | Mar 16, 2024 | Poems & Memoir by Joanne Tan, AI, Technology, | 0 Comments

"From Tangle to Tango" is a poem on the future of AI and humanity, written on March 15, 2024, by Joanne Z. Tan, NOT by AI. (Watch Joanne Tan reading ...

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Mar9, 2024

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Mar4, 2024

Genuine Video vs. Deepfake Video

By Joanne Z. Tan | Mar 4, 2024 | Branding, Video, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Advertising, AI, Technology, AI & Technology, | 0 Comments

To fight the danger of deepfake video, all video makers are called to make a one-sentence disclaimer: "This is a genuine video, Deepfake is not used"....

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Mar2, 2024

Oscars 2024 Deserving Winners and Why “Oppenheimer” is Not the Best

By Joanne Z. Tan | Mar 2, 2024 | Branding, Oscars winners, | 0 Comments

Even though "Oppenheimer" is believed to win Oscars 2024 Best Movie and Directing, Joanne Tan picks the deserving winners and explains why. To watch ...

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Feb29, 2024

Steve Kerr on Working with Jack Welch, GE’s Legendary CEO, and Reward Systems for Organizations – Interviews of Notables and Influencers, by Joanne Z. Tan

By Joanne Z. Tan | Feb 29, 2024 | Interviews of Notables and Influencers, Leadership, | 0 Comments

Dr. Steve Kerr shares inside stories about how Jack Welch led GE to be the best run company in the world, as the designer and implementor of renowned ...

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Feb22, 2024

Life and Death on Mount Aconcagua – “Interviews of Notables and Influencers”

By Joanne Z. Tan | Feb 22, 2024 | Personal branding, Interviews of Notables and Influencers, Stand for Something, | 0 Comments

Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the wo...

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Feb20, 2024

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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Feb12, 2024

Super Bowl Commercials 2024’s Top Three Ads

By Joanne Z. Tan | Feb 12, 2024 | Branding, Video, Marketing, Digital marketing, Content marketing, Brand building, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert, Global Brand ...

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Feb10, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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