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12 01, 2019

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By |2019-01-12T05:33:11+00:00January 12th, 2019|Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video|0 Comments

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just Do It" campaign, and created a national debate, for or against Kaepernick’s decision to kneel during the National Anthem that he intended as protesting police brutality against blacks, while others interpreted his [...]

26 11, 2018

Storytelling and Branding

By |2018-11-28T18:01:02+00:00November 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write|0 Comments

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” and “existing.” For a business, it is the story that’s the difference between “selling products” and “influencing with a brand”. For a customer, that’s difference between being “sold [...]

27 10, 2018

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 2 of 2)

By |2018-10-27T16:38:14+00:00October 27th, 2018|AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Marketing, marketing strategies, Media, News stories, Technology|0 Comments

If you’d like to first read the preceding Part 1, here is the link: (https://10plusbrand.com/2018/10/21/in-machines-we-trust-verifying-authenticity-by-ai-and-blockchain-part-1-of-2/   Who has the final authority to declare truth or falsehood? Who is to judge if a piece of news is fake or real or in-between, for a specific purpose or use by particular humans? In the end, a human [...]

21 10, 2018

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 1 of 2)

By |2018-10-27T17:12:06+00:00October 21st, 2018|AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Media, News stories, Technology, user experience, Video, write|0 Comments

“Information Authenticating Tech” is most desired today A prestigious club in Silicon Valley (Churchill Club) has annual predictions of the top 10 trends in technology.  In May 2018, the winner by popular vote of several hundred in the attending audience was the prediction of a new class of software that guarantees authenticity for news, authorship, [...]

15 10, 2018

Is your video hurting or promoting your brand?

By |2018-10-15T21:12:14+00:00October 15th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video|0 Comments

The danger of casually made “selfie” videos Has this ever happened to you: On LinkedIn you stumbled upon a shaky “selfie” video of a talking face trying to impose his/her messages on you, and you just couldn’t wait to click away, as if shooing away a fly? My heart goes out to those who create [...]

5 09, 2018

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By |2018-09-05T23:48:51+00:00September 5th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content|0 Comments

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing amount of people from other generations. Marketing and more importantly, BRAND-marketing is now more about your company’s identity (reputation, quality, trustworthiness, why you exist and more) and this identity can be delivered by giving buyers [...]

26 08, 2018

John McCain – An Exemplar for Standing for Something

By |2018-09-05T23:47:00+00:00August 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Branding, content creation, Culture, Loyalty|0 Comments

John McCain, A true American hero who has served his country for 60 years above himself and everything else, is resting in eternal peace today, August 25, 2018. The power of his own authentic brand transcended his affiliation with the Republican political party long before his passing. His own legacy, entirely based on the content [...]

19 08, 2018

The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2018-08-19T21:48:04+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|0 Comments

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

12 08, 2018

The Golden Age for Deep Branding and Impactful Digital Marketing

By |2018-08-12T19:53:34+00:00August 12th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|0 Comments

Internet democratizes brand power This day in age, a solopreneur, a family owned business, a mid-sized company and a multinational corporation all have the same digital platforms available for spreading their words, thanks to the internet. Technology and social media enable us all with equal access for both publizing and accessing information. The internet has [...]

5 08, 2018

What NASA Can Learn from Nike in Messaging a Corporate Vision

By |2018-08-05T03:49:20+00:00August 5th, 2018|Uncategorized|0 Comments

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]