10 Plus Brand, a branding and brand marketing agency

Yosemite Valley from Mist Trail; Mountains’ Wisdom; Hungry Bear Eatery; Back to “civilization”: Part 4 of 4

Climbing down on Mist Trail to Yosemite Valley, first cooked restaurant meal in 4 days, the mountains’ wisdom, part 4 of 4, by Joanne Z. Tan.

Clouds Rest Adventure in Yosemite and a Dialogue with a Quail in the Wild, Part 3 of 4

Clouds Rest, thunder storm, a conversation with a quail in Yosemite wilderness – true adventure stories by Joanne Z. Tan, Part 3 of 4.

Half Dome Climbing, Yosemite Adventure Stories – part 2 of 4

Half Dome climbing tips and true adventure stories, Part 2 of 4 of Yosemite wilderness camping, hiking, and backpacking, by Joanne Z. Tan, a global brand strategist, branding expert, writer, poet, and an award-winning photographer.

Yosemite Falls, Half Dome, Clouds Rest, and More – part 1 of 4

This is Part 1 of 4, by Joanne Z. Tan, on experiencing Yosemite falls, backpacking & wilderness camping, climbing Half Dome, Clouds Rest, and other true adventure stories in Yosemite National Park.

Don’t surrender your own identity and personal freedom

Individual identity, freedom and diversity can never threaten a true democracy but only strengthen it. Racism, antisemitism, and white supremacism are the true threats to freedom and democracy. hashtag#beYourOwnBrand. hashtag#StandForSomething.

Who are you when those are gone?

“Who are you when those are gone”, a poem by global branding expert, brand-building authority & thought leader, poet, artist Joanne Z. Tan.

The Tennessee Three – A Poem

A short poem about The Tennessee Three, the holy week, and all that happened last week, and will happen.  Since… Continue reading The Tennessee Three – A Poem

Where is my tripod?_A Short and Funny Excerpt from Joanne Z. Tan’s Memoir

“Where is my tripod?” -A short and funny excerpt from Joanne Z. Tan’ memoir – 30 Seconds of Anything Watch… Continue reading Where is my tripod?_A Short and Funny Excerpt from Joanne Z. Tan’s Memoir

Brand Building, Organizational Culture, Brand Loyalty

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customers.

Political Correctness and Self Censorship_30 Seconds of Anything

Political correctness, self censorship, and truth telling in a free democracy, as both a societal and personal brand – Joanne Z. Tan, 10 Plus Brand.
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