brand DNA decoding

Jan13, 2025

Synthetic Data in AI today, and the Toxic Assets in Financial Crises of 2008 and 1987

By Joanne Z. Tan | Jan 13, 2025 | Branding, Brand building, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Synthetic data threatens the integrity of information, the legal system, the financial system, media, and democracy.  US Government must regulate to ...

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Dec31, 2024

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Feb10, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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Dec31, 2023

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Oct7, 2023

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Aug13, 2023

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Mar29, 2023

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Feb27, 2023

Unique Value Proposition and Brand Positioning on LinkedIn

By Joanne Z. Tan | Feb 27, 2023 | Branding, SEO, LinkedIn, Content marketing, Personal branding, Brand building, Stand for Something, | 0 Comments

In turning a LinkedIn profile into a business or personal brand, 10 Plus Brand experts shed light on unique value proposition, brand positioning, mess...

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Feb4, 2023

10 Plus Brand, Inc’s “Secret Sauce” for being rated as a top full service digital marketing  company by three rating services

By Joanne Z. Tan | Feb 4, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Advertising, | 0 Comments

10 Plus Brand shares its "secret sauce" for receiving award & recognition from 3 rating agencies for B2B services with 36 awards in 2023.   ...

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Oct1, 2022

8 Brand Elements For a Business, a Leader, or an Organization

By Joanne Z. Tan | Oct 1, 2022 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, | 0 Comments

Brand elements, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, w...

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