vision

May22, 2024

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

Read More

May18, 2024

Just do it – A message for entrepreneurs at heart

By Joanne Z. Tan | May 18, 2024 | Brand building, entrepreneurship, AI, Technology, Leadership, | 0 Comments

Joanne Tan encourages entrepreneurs to just do it and learn from doing, without fears, complacency, or waiting for perfect confidence for building sta...

Read More

Dec15, 2023

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

Read More

Mar29, 2023

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

Read More

Jul10, 2021

A Brand Building Masterclass by Joanne Z. Tan, – How To Become A Unicorn, Summary

By Joanne Z. Tan | Jul 10, 2021 | Branding, Brand building, | 3 Comments

To stay in the loop, subscribe to our Newsletter Company brand building starts with DNA, then the structure, strategies, and stories. Use experts at ...

Read More

Jun16, 2021

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16, 2021 | Branding, Brand building, | 0 Comments

To stay in the loop on brand identity, subscribe to our Newsletter To listen as a podcast To watch as a video Best brands like Anthony Bourdain...

Read More

May7, 2021

How Can a Brand Lead & Influence in the Competitive World of Technology?

By Joanne Z. Tan | May 7, 2021 | Branding, Digital marketing, Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand influence, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A...

Read More

Mar20, 2021

The Ultimate Macro of Brand Vision Building – “Leverage the Universe – Pt. 1”

By Joanne Z. Tan | Mar 20, 2021 | Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand vision, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand Macr...

Read More

Aug4, 2020

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4, 2020 | Website, Marketing, LinkedIn, | 0 Comments

To stay in the loop on Digital Branding topics and more, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBra...

Read More

Decode | Create | Amplify