5 Steps to Optimize Brand Positioning

Brand positioning creates a niche for products or services in the minds of customers – Joanne Z. Tan, a global brand strategist shares 5 brand position steps. 

LinkedIn AI – What it CAN and CANNOT do for your Profile, AND your Professional, Personal Brand?

LinkedIn AI drowns your unique value propositions in the sea of sameness. To stand out, per brand strategist Joanne Tan, is turning your LinkedIn profile into a personal brand.

Fiona Ma – California Treasurer, Candidate for Lieutenant Governor of California

Joanne Z. Tan conducted an extensive interview of Fiona Ma, California State Treasurer running for CA Lieutenant Governor, about issues, goals, vision, and her accomplishments and life stories.

Hyper Personalization Works ONLY if it Leads to Human Connection

AI generated hyper personalization tools in customer support can lead to losing customer trust and revenue without human to human interaction.

AI Future, Synthetic Data, AI Mistakes, AI Governance, Crypto Regulations, Knowledge Economy – Interview of Tammy Roust by Joanne Z. Tan

AI Future, Synthetic Data, AI Mistakes, AI Governance, Crypto, Regulations, Knowledge Economy: Tammy Roust interviewed by Joanne Z. Tan

Why AI Search Can Never Replace Human-to-human User Experience (AIUX) & Brand Experience Created by AIXD

For products and services to thrive with AI Search, develop superb human to human user experience, brand experience, using AIXD to design AIUX, per Joanne Tan

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

To win AI search & long term brand recognition, build brand persona, create valuable brand messaging in a unique brand voice, per Joanne Z. Tan, brand building expert, brand strategist, branding authority.

Emilia Perez and Oscar nominations 2025

Will political correctness, self censorship, culture war & trans gender bias get in the way of awarding Best Picture to Emilia Perez in 2025 Oscar?

Super Bowl 2025 – Best 3 TV Commercials

For the 6th year, 10 Plus Brand rates top 3 Super Bowl 2025 ads without celebrities, politics, religions, violence, vulgarity, per Joanne Z. Tan, global brand strategist, branding expert.