10 Plus Brand, a branding and brand marketing agency

customer support

Apr12, 2025

AI hyper personalization tools used in marketing and customer support can result in loss of consumer trust, revenue decrease, says Joanne Z. Tan, 10 Plus Brand

Hyper Personalization Works ONLY if it Leads to Human Connection

By Joanne Z. Tan | Apr 12, 2025 | AI & Technology, AIXD (AI Experience Design), Leadership, Technology, AI, Brands, Content marketing, Digital marketing, | 0 Comments

AI generated hyper personalization tools used in customer services can lead to losing customer trust and company revenue. Let AI lead to human to huma...

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Mar9, 2024

AI Experience Design (AIXD), described by global brand strategist & experience design expert Joanne Z. Tan, determines customer experience and brand experience.

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | AI & Technology, Leadership, AI, Brands, Brand building, Marketing, Branding, AIXD (AI Experience Design), | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Dec10, 2023

In

AI Leadership: Decision Making Steps for AI Assessment (Pt 1 of 4)

By Joanne Z. Tan | Dec 10, 2023 | entrepreneurship, Brand building, Content marketing, Marketing, AIXD (AI Experience Design), Branding, AI & Technology, Leadership, Brands, | 0 Comments

A step-by-step guide for making AI adoption, AI development, and AI leadership strategies for CEOs, organizational leadership, and business owners. I...

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