10 Plus Brand, a branding and brand marketing agency

user experience

May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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Dec31, 2023

Experience design for highly personalized generative AI is what 10 Plus Brand is known for, says Joanne Z. Tan, global brand strategist & experience designer.

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Jun16, 2021

Tesla, Apple, Nike, Anthony Bourdain, & brand identity, a blog by Joanne Z. Tan, branding expert, 10 Plus Brand, Inc. (Photo: A Tesla orbiting Earth.)

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16, 2021 | Branding, Brand building, | 0 Comments

To stay in the loop on brand identity, subscribe to our Newsletter To listen as a podcast To watch as a video Best brands like Anthony Bourdain...

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Nov5, 2019

New corporate logo of Facebook, in 3 colors, used for

Facebook Rebranding – What, Why, and Then What?

By Joanne Z. Tan | Nov 5, 2019 | Branding, | 0 Comments

To stay in the loop on topics like facebook rebranding, subscribe to our Newsletter Rebranding a corporate logo will not enhance a brand's reputation...

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Nov4, 2019

Steve Jobs established Apple brand's DNA and what it stands for, as described in the article by Joanne Tan,

What Does It Take To Have A Power Brand?

By Joanne Z. Tan | Nov 4, 2019 | Branding, | 0 Comments

Click here more Power Brand content To stay in the loop, subscribe to our Newsletter For a company to become a power brand, it must stand for some...

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Nov26, 2018

Brand story distinguishes a power brand. It requires multidisciplinary skills and profound understanding of business and humanity. (image of story blocks)

Storytelling and Branding

By Joanne Z. Tan | Nov 26, 2018 | Video, Marketing, | 1 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

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Oct21, 2018

Can technology and innovation, blockchain, AI, big data, software authenticate digital information, authors, source, and tell if humans write the codes, news, algorithms, or machines produced fake news, made up videos and false data? Can machines verify and certify between truth and falsehood?

“In Machines We Trust”? – Verifying Authenticity by AI, Blockchain, and Digital Trust (pt 1)

By Joanne Z. Tan | Oct 21, 2018 | Video, | 0 Comments

To stay in the loop about digital trust and other topics, subscribe to our Newsletter Can software be developed for verifying authenticity using bloc...

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Sep5, 2018

Nike, Colin Kaepernick, a brand identity, experience, branding, marketing, strategy, aspiration, inspiration, empower, controversy, heart, soul, message, sales

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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