10 Plus Brand, a branding and brand marketing agency

Leadership

Jan10, 2026

Brand story, a/k/a storybrand based on storytelling of a hero's journey, based on brand DNA, per Joanne Z. Tan, brand strategist for building a story brand.

Brand Storytelling of a Hero’s Journey is Key to Building a Storybrand (A short intro)

By Joanne Z. Tan | Jan 10, 2026 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, Leadership, Thought Leadership Coaching, | 0 Comments

What is a brand story or brand storytelling? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experie...

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Nov4, 2025

Yoshinobu Yamamoto won Dodgers the MLB Game 7 World Series 2025 as a hero, MVP, and GOAT (greatest of all time) with mental power, focus, teamwork, confidence.

SoS (Sip of Solace):  World Series 2025 Game 7 Goes Down in History as a Legendary MLB Game

By Joanne Z. Tan | Nov 4, 2025 | Leadership, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Mental focus and calm under pressure made Yoshinobu Yamamoto the hero, MVP, and GOAT (greatest of all time), winning LA Dodgers World Series 2025 in a...

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Sep13, 2025

Assassination of Charlie Kirk & gun violence in the US is a call for our better angels for self control, Joanne Z. Tan's tragedies in Cultural Revolution (flag, dove).

Be Our Better Angels – Charlie Kirk Assassination, Political Divisiveness, Tragedies of the Cultural Revolution

By Joanne Z. Tan | Sep 13, 2025 | Politics, Poems & Memoir by Joanne Tan, Leadership, Thought Leadership Coaching, | 0 Comments

Charlie Kirk assassination calls us all to be better angels over political divisiveness. We each will be tested in days ahead - Joanne Z. Tan shares h...

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Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, Sip of Solace, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

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Sep9, 2025

Brand authenticity in the AI Age: What, why, per global brand strategist, branding expert, thought leadership coach Joanne Tan: humans create content for humans.

What is Brand Authenticity in the AI Age?

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...

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Sep5, 2025

Thought leadership coach Joanne Z. Tan on why, how, when to celebrate the small steps for leaders and teams, motivation and bonding as rewards of celebration.

Celebrate, in Big and Small Ways – When, How, and Why?  

By Joanne Z. Tan | Sep 5, 2025 | Brand building, Leadership, brand culture, Joyful living, Thought Leadership Coaching, | 0 Comments

Celebrate in big and small ways, daily, because "the journey IS the destination", says Joanne Z. Tan, thought leadership coach. Happiness is not a re...

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Sep4, 2025

Celebrate Here and Now! – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 4, 2025 | Brand building, Leadership, brand culture, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Celebration is a leadership skill, a mental discipline, and a path to success.  Learn why celebrate here and now, the everyday, can direct your focus...

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Aug29, 2025

Brand auditing - a small investment w/ huge ROI, to anchor a company to sail with AI, per Joanne Z. Tan, thought leadership coach & brand builder for leaders.

Anchor & Sails: Ready for turbulence? – Get a Brand Audit! “(SoS) – Sip of Solace” 1-minute Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 29, 2025 | Branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, Thought Leadership Coaching, Sip of Solace, | 0 Comments

To Watch this as a 1-min video To listen to it as a 1-min podcast  Our world is changing fast. What used to work in calm water no longer works in t...

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Aug11, 2025

Aging & reinventing yourself - Joanne Z. Tan, thought leadership coach, brand builder & strategist on baby boomers, late bloomers in

Aging and Reinventing Yourself: 1-minute “(SoS) – Sip of Solace” Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 11, 2025 | Branding, Personal branding, Brand building, Leadership, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Aging is a blessing, "boomers will be late bloomers" if you start to reinvent and rebrand yourself, after leaving the corporate world. To Watch this ...

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Aug9, 2025

5 ways of thought leader coaching, per Joanne Z. Tan, thought leader coach & brand strategist, to build thought leadership for CEOs, leaders in the AGI Age,

Thought Leadership in the AGI Age with Thought Leader Coaching (all 3 parts)

By Joanne Z. Tan | Aug 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, Thought Leadership Coaching, | 0 Comments

AGI (artificial general intelligence) is going to change even the role of a CEO, in a couple of years.  Joanne Z. Tan lists five ways to grow thought...

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