10 Plus Brand, a branding and brand marketing agency

Leadership

Jul3, 2026

Joanne Z. Tan's personal adventure story: hiking 20 miles over 12 hours through The Narrows in Zion National Park as a part of The 9 Days that Changed My Life.

My Solo Adventure hiking through The Narrows in Zion National Park, 20 Miles in 12 hours

By Joanne Z. Tan | Jul 3, 2026 | entrepreneurship, Poems & Memoir by Joanne Tan, Leadership, Joyful living, | 0 Comments

This is Joanne Tan. I’m sharing with you here a real adventure story I personally took  recently, as part of my book “The 9-day Adventure That Ch...

Read More

Jun28, 2026

Performance marketing can't keep up with agentic AI, time to increase budgets for brand building, brand equity, brand positioning & brand trust, says Joanne Tan

Performance Marketing and Brand Building in the AI Age

By Joanne Z. Tan | Jun 28, 2026 | Branding, Digital marketing, Brand building, Brands, AI, AI & Technology, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Performance marketing promises objective data to measure marketing ROI but it undervalues brand building. As the AI age overturns old paradigms, brand...

Read More

May21, 2026

Per Joanne Z. Tan, brand strategist, branding expert, to win in the AI age, co-create brand journey among CEOs, customers, outside brand experts & marketing

Brand Journey to Win in the AI Age: Learning to Share the Road

By Joanne Z. Tan | May 21, 2026 | Digital marketing, Content marketing, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Brands need to adjust to a world in which the brand journey is a co-creation of brand essence, audience participation, and design-collaboration among ...

Read More

Apr22, 2026

The AI age data driven lifestyle, by digitally naked digital manipulation, can decrease autonomy, control, privacy & quality of life, per Joanne Z. Tan

My Personal Story About a Data-Driven Lifestyle: Why Less Data Can Lead to a Simpler, Happier Life

By Joanne Z. Tan | Apr 22, 2026 | AI, Technology, AI & Technology, AIXD (AI Experience Design), Joyful living, Sip of Solace, | 0 Comments

Four years into a data-driven lifestyle, I quit cold turkey and learned this: less data can actually lead to more freedom, autonomy, peace, privacy, a...

Read More

Apr14, 2026

Building brand equity upon trust, truth, and authenticity defends against AI slop, enhances brand value and profitability, per Joanne Z. Tan, brand strategist.

AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity

By Joanne Z. Tan | Apr 14, 2026 | Branding, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, | 0 Comments

Brand equity is what keeps brands from drowning in an ocean of AI slop. Building trust, authenticity, and connection is key. The World Economic Forum...

Read More

Feb22, 2026

Joanne Z. Tan says

Joy, Passion, and “My Way” are Behind Alysa Liu’s Gold Medal in 2026 Winter Olympics

By Joanne Z. Tan | Feb 22, 2026 | Branding, Personal branding, Brand building, entrepreneurship, Stand for Something, Brands, Leadership, Joyful living, Sip of Solace, | 0 Comments

Joy, passion, and "my way" to pursue self fulfillment were the force behind Alysa Liu's gold medal in women's figure skating in 2026 Olympics. The sam...

Read More

Jan10, 2026

Brand story, a/k/a storybrand based on storytelling of a hero's journey, based on brand DNA, per Joanne Z. Tan, brand strategist for building a story brand.

Brand Storytelling of a Hero’s Journey is Key to Building a Storybrand (A short intro)

By Joanne Z. Tan | Jan 10, 2026 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, Leadership, Thought Leadership Coaching, | 0 Comments

What is a brand story or brand storytelling? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experie...

Read More

Nov4, 2025

Yoshinobu Yamamoto won Dodgers the MLB Game 7 World Series 2025 as a hero, MVP, and GOAT (greatest of all time) with mental power, focus, teamwork, confidence.

SoS (Sip of Solace):  World Series 2025 Game 7 Goes Down in History as a Legendary MLB Game

By Joanne Z. Tan | Nov 4, 2025 | Leadership, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Mental focus and calm under pressure made Yoshinobu Yamamoto the hero, MVP, and GOAT (greatest of all time), winning LA Dodgers World Series 2025 in a...

Read More

Sep13, 2025

Assassination of Charlie Kirk & gun violence in the US is a call for our better angels for self control, Joanne Z. Tan's tragedies in Cultural Revolution (flag, dove).

Be Our Better Angels – Charlie Kirk Assassination, Political Divisiveness, Tragedies of the Cultural Revolution

By Joanne Z. Tan | Sep 13, 2025 | Politics, Poems & Memoir by Joanne Tan, Leadership, Thought Leadership Coaching, | 0 Comments

Charlie Kirk assassination calls us all to be better angels over political divisiveness. We each will be tested in days ahead - Joanne Z. Tan shares h...

Read More

Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, Sip of Solace, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

Read More

Subscribe by Email

Categories

Decode | Create | Amplify

Menu