UVP

Jul10, 2025

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Stand for Something, Branding, Marketing, Digital marketing, Personal branding, Brand building, Advertising, Brands, brand culture, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

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Mar14, 2025

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Digital marketing, Content marketing, Personal branding, Brand building, Branding, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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