brand DNA

Nov23, 2021

How to Rebrand – What did Facebook & Tiffany do Wrong, and How did Harley Davidson & Dunkin’ do Right

By Joanne Z. Tan | Nov 23, 2021 | Branding, Brand building, Stand for Something, | 0 Comments

Rebrand a company is to evolve in substance with vision, strategies, and quality content, adapt to changes while adhering to its brand DNA. It's far m...

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Sep26, 2021

Asking Questions is Key to Audience Engagement, Customer Experience, and Digital Marketing

By Joanne Z. Tan | Sep 26, 2021 | SEO, Marketing, Digital marketing, Content marketing, Brand building, | 1 Comments

To stay in the loop on audience experience topics, subscribe to our Newsletter If you practice the art of questioning with your digital marketing, yo...

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Jul24, 2021

5 Ways to Build Brand, More Than Just a Business – A Podcast Masterclass on “Entrepreneurs on Fire” by Joanne Z. Tan, Transcript

By Joanne Z. Tan | Jul 24, 2021 | Branding, Marketing, entrepreneurship, Stand for Something, | 3 Comments

To stay in the loop, subscribe to our Newsletter The following is an edited transcript for “5 Ways to build a unicorn, more than just a business”...

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Jul10, 2021

A Brand Building Masterclass by Joanne Z. Tan, – How To Become A Unicorn, Summary

By Joanne Z. Tan | Jul 10, 2021 | Branding, Brand building, | 3 Comments

To stay in the loop, subscribe to our Newsletter Company brand building starts with DNA, then the structure, strategies, and stories. Use experts at ...

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Jul3, 2021

The Golden Age for Deep Branding and Impactful Digital Brand Marketing

By Joanne Z. Tan | Jul 3, 2021 | Digital marketing, Brand building, | 2 Comments

To stay in the loop on topics like digital brand marketing, subscribe to our Newsletter Small, mid and large companies can develop into name brands b...

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May7, 2021

How Can a Brand Lead & Influence in the Competitive World of Technology?

By Joanne Z. Tan | May 7, 2021 | Branding, Digital marketing, Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand influence, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A...

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Apr29, 2021

The Extreme Micro of Building a Brand’s Unique Value Proposition – “Leverage the Universe (pt 2)”

By Joanne Z. Tan | Apr 29, 2021 | Branding, Brand building, entrepreneurship, | 0 Comments

To stay in the loop on topics about unique value proposition and more, subscribe to our Newsletter To listen as a podcast To watch to as a video...

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Nov4, 2019

What Does It Take To Have A Power Brand?

By Joanne Z. Tan | Nov 4, 2019 | Branding, | 0 Comments

Click here more Power Brand content To stay in the loop, subscribe to our Newsletter For a company to become a power brand, it must stand for some...

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Jul10, 2019

Video, Verbal, Or Both?

By Joanne Z. Tan | Jul 10, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop, subscribe to our Newsletter Video watchers double verbal readers on LinkedIn. Many viewers get INFORMATION from subtitles withou...

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Jun29, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A brand promo video must use str...

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