brand DNA

2311, 2021

How to Rebrand – What did Facebook & Tiffany do Wrong, and How did Harley Davidson & Dunkin’ do Right

By Joanne Z. Tan | Nov 23rd, 2021 | Brand building, Branding, Stand for Something, | 0 Comments

To stay in the loop on topics like how to rebrand, subscribe to our Newsletter To listen as a podcast To watch to as a video From Facebook to M...

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2609, 2021

Asking Questions is Key to Audience Engagement, Customer Experience, and Digital Marketing

By Joanne Z. Tan | Sep 26th, 2021 | SEO, Marketing, Digital marketing, Content marketing, Brand building, | 2 Comments

To stay in the loop on audience experience topics, subscribe to our Newsletter If you practice the art of questioning with your digital marketing, yo...

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2407, 2021

5 Ways to Build a Unicorn, More Than Just a Business – A Podcast Masterclass on “Entrepreneurs on Fire” by Joanne Z. Tan, Transcript

By Joanne Z. Tan | Jul 24th, 2021 | Marketing, Branding, Stand for Something, entrepreneurship, | 2 Comments

To stay in the loop, subscribe to our Newsletter The following is an edited transcript for “5 Ways to build a unicorn, more than just a business...

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1007, 2021

A Brand Building Masterclass by Joanne Z. Tan, – How To Become A Unicorn, Summary

By Joanne Z. Tan | Jul 10th, 2021 | Brand building, Branding, | 3 Comments

To stay in the loop, subscribe to our Newsletter Company brand building starts with DNA, then the structure, strategies, and stories. Use experts at ...

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0307, 2021

The Golden Age for Deep Branding and Impactful Digital Marketing

By Joanne Z. Tan | Jul 3rd, 2021 | Brand building, Digital marketing, | 1 Comments

To stay in the loop on topics like digital brand marketing, subscribe to our Newsletter Small, mid and large companies can develop into name brands b...

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0705, 2021

How Can a Brand Lead & Influence in the Competitive World of Technology?

By Joanne Z. Tan | May 7th, 2021 | Personal branding, Brand building, Digital marketing, Branding, | 0 Comments

To stay in the loop on topics like brand influence, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A...

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2904, 2021

The Extreme Micro of Building a Brand’s Unique Value Proposition – “Leverage the Universe (pt 2)”

By Joanne Z. Tan | Apr 29th, 2021 | Branding, entrepreneurship, Brand building, | 0 Comments

To stay in the loop on topics about unique value proposition and more, subscribe to our Newsletter To listen as a podcast To watch to as a video...

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0411, 2019

What Does It Take To Have A Power Brand?

By Joanne Z. Tan | Nov 4th, 2019 | Branding, | 0 Comments

Click here more Power Brand content To stay in the loop, subscribe to our Newsletter For a company to become a power brand, it must stand for some...

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1007, 2019

Video, Verbal, Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop, subscribe to our Newsletter Video watchers double verbal readers on LinkedIn. Many viewers get INFORMATION from subtitles withou...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A brand promo video must use str...

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