0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Content marketing, Digital marketing, Marketing, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl 2021 TV commercials successfully tell a story without leveraging celebrity? AND the...

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3112, 2020

How is Influencer Marketing Related to Brand Building for B2B Companies?

By Joanne Z. Tan | Dec 31st, 2020 | Content marketing, Digital marketing, LinkedIn, Marketing, Video, Website, | 0 Comments

Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses. GOODBYE...

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0402, 2020

Analysis of the Four Best Super Bowl 2020 TV Commercials

By Joanne Z. Tan | Feb 4th, 2020 | Content marketing, Video, | 0 Comments

TV commercials at Super Bowl 2020 are rated for storytelling visual and verbal power among top brands. Who was the winner? For other Super Bowl TV Co...

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1007, 2019

Video, Verbal, Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Marketing, Video, Website, | 0 Comments

Video watchers double verbal readers on LinkedIn. Many viewers get INFORMATION from subtitles without sound on short non-fictional videos. Do you pre...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Marketing, Video, Website, | 0 Comments

A brand promo video must use strategically honed verbal content & visuals, at the end of the thorough process of mapping each brand’s DNA™. h...

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2206, 2019

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22nd, 2019 | Marketing, Video, Website, | 0 Comments

In branding, developing and marketing unique value propositions, brand competition defines differentiating factors and can lead to collaboration. Rel...

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1201, 2019

Nike Branding Reaches Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Marketing, Video, | 0 Comments

Nike branding is powerful when standing by its beliefs. By associating their dreams to its products, it lifts them up & profits. Nike's ad sparke...

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2611, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Marketing, Video, | 0 Comments

Brand storytelling distinguishes a power brand. It requires multidisciplinary skills and profound understanding of business and humanity. Meaning + E...

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2110, 2018

“In Machines We Trust”? – Verifying Authenticity by AI, Blockchain, and Digital Trust (pt 1)

By Joanne Z. Tan | Oct 21st, 2018 | Video, | 0 Comments

Can software be developed for verifying authenticity using blockchain as "Digital Trust"? Can AI create fake news? Who is liable, machines or humans? ...

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1510, 2018

Is your video hurting or promoting your brand?

By Joanne Z. Tan | Oct 15th, 2018 | Marketing, Video, | 0 Comments

A high quality brand promotional video must be scripted with business strategies, marketing stories and directed and edited artistically. The danger ...

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