Video

0307, 2021

The Golden Age for Deep Branding and Impactful Digital Marketing

By Joanne Z. Tan | Jul 3rd, 2021 | Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Digital marketing, Loyalty, Marketing, marketing strategies, Media, Personal branding, Photos & Graphics, SEO, Story telling, Verbal content, Video, Vision, Website, | 1 Comments

Internet democratizes brand power This day in age, a "solopreneur", a family owned business, a mid-sized company and a multinational corporation all ...

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0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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3112, 2020

How is Influencer Marketing Related to Brand Building for B2B Companies?

By Joanne Z. Tan | Dec 31st, 2020 | brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, content creation, Content marketing, Digital marketing, Influencer, Influencer marketing, Interview, LinkedIn, Marketing, marketing strategies, Micro influencer, Podcast, Relationship, Social Media, Story telling, Video, Website, | 0 Comments

Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses. GOODBYE...

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0402, 2020

Analysis of the Four Best Super Bowl Ads

By Joanne Z. Tan | Feb 4th, 2020 | Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video, | 0 Comments

For other Super Bowl content: Blog: Top three Super Bowl TV Commercials in 2021, Top 3 2021 Video, Top 3 202 Video How do you amplify your brand...

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1007, 2019

Video? Verbal? Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs, | 0 Comments

Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? I tested it o...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website, | 0 Comments

https://youtu.be/VljG9MB_q3Q How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes t...

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2206, 2019

Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22nd, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website, | 0 Comments

Relativity and Originality From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than ...

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1201, 2019

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video, | 0 Comments

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just...

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2611, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write, | 0 Comments

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” ...

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