10 Plus Brand, a branding and brand marketing agency

Thought Leadership Coaching

Apr14, 2026

Building brand equity upon trust, truth, and authenticity defends against AI slop, enhances brand value and profitability, per Joanne Z. Tan, brand strategist.

AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity

By Joanne Z. Tan | Apr 14, 2026 | Branding, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, | 0 Comments

Brand equity is what keeps brands from drowning in an ocean of AI slop. Building trust, authenticity, and connection is key. The World Economic Forum...

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Feb26, 2026

AI brand agent helps AI search brand visibility on LLMs with SOM (share of model) & brand content strategies, per Joanne Z. Tan, AIXD.world & 10PlusBrand.com.

Brand Visibility in the Agentic Age: How to Use an AI Brand Agent to Win at AI Search and SOM (Share of Model)

By Joanne Z. Tan | Feb 26, 2026 | Branding, Marketing, Content marketing, Brand building, Advertising, Brands, AI, AIXD (AI Experience Design), Thought Leadership Coaching, | 0 Comments

To sustain brand visibility in the Agentic Age, brands need to use AI brand agent and SOM (Share of Model) for AI search on LLMs, per Joanne Z. Tan. ...

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Jan10, 2026

Brand story, a/k/a storybrand based on storytelling of a hero's journey, based on brand DNA, per Joanne Z. Tan, brand strategist for building a story brand.

Brand Storytelling of a Hero’s Journey is Key to Building a Storybrand (A short intro)

By Joanne Z. Tan | Jan 10, 2026 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, Leadership, Thought Leadership Coaching, | 0 Comments

What is a brand story or brand storytelling? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experie...

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Nov4, 2025

Yoshinobu Yamamoto won Dodgers the MLB Game 7 World Series 2025 as a hero, MVP, and GOAT (greatest of all time) with mental power, focus, teamwork, confidence.

SoS (Sip of Solace):  World Series 2025 Game 7 Goes Down in History as a Legendary MLB Game

By Joanne Z. Tan | Nov 4, 2025 | Leadership, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Mental focus and calm under pressure made Yoshinobu Yamamoto the hero, MVP, and GOAT (greatest of all time), winning LA Dodgers World Series 2025 in a...

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Sep13, 2025

Assassination of Charlie Kirk & gun violence in the US is a call for our better angels for self control, Joanne Z. Tan's tragedies in Cultural Revolution (flag, dove).

Be Our Better Angels – Charlie Kirk Assassination, Political Divisiveness, Tragedies of the Cultural Revolution

By Joanne Z. Tan | Sep 13, 2025 | Politics, Poems & Memoir by Joanne Tan, Leadership, Thought Leadership Coaching, | 0 Comments

Charlie Kirk assassination calls us all to be better angels over political divisiveness. We each will be tested in days ahead - Joanne Z. Tan shares h...

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Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, Sip of Solace, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

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Sep5, 2025

Thought leadership coach Joanne Z. Tan on why, how, when to celebrate the small steps for leaders and teams, motivation and bonding as rewards of celebration.

Celebrate, in Big and Small Ways – When, How, and Why?  

By Joanne Z. Tan | Sep 5, 2025 | Brand building, Leadership, brand culture, Joyful living, Thought Leadership Coaching, | 0 Comments

Celebrate in big and small ways, daily, because "the journey IS the destination", says Joanne Z. Tan, thought leadership coach. Happiness is not a re...

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Sep4, 2025

Celebrate Here and Now! – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 4, 2025 | Brand building, Leadership, brand culture, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Celebration is a leadership skill, a mental discipline, and a path to success.  Learn why celebrate here and now, the everyday, can direct your focus...

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Aug29, 2025

Brand auditing - a small investment w/ huge ROI, to anchor a company to sail with AI, per Joanne Z. Tan, thought leadership coach & brand builder for leaders.

Anchor & Sails: Ready for turbulence? – Get a Brand Audit! “(SoS) – Sip of Solace” 1-minute Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 29, 2025 | Branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, Thought Leadership Coaching, Sip of Solace, | 0 Comments

To Watch this as a 1-min video To listen to it as a 1-min podcast  Our world is changing fast. What used to work in calm water no longer works in t...

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Aug17, 2025

The thought of our own mortality or reminder of death helps reset priority, per Joanne Z. Tan in 1-minute Thought Leadership Coaching Tips, SoS - Sip of Solace

Leverage the Thought of Mortality. “(SoS) – Sip of Solace” 1-minute Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 17, 2025 | Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

How do you reset your priority? Leverage the thought of mortality.  It makes you humble, grateful, peaceful, and FOCUSED. To Watch this as a 1-min v...

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