10 Plus Brand, a branding and brand marketing agency

Oppenheimer and the Way of Persuasion in a Bygone Era

Oppenheimer, a man of science & humanity, is gifted in writing & speech. The problem in today’s political partisan rhetoric – Joanne Z. Tan.

Yosemite Valley from Mist Trail; Mountains’ Wisdom; Hungry Bear Eatery; Back to “civilization”: Part 4 of 4

Climbing down on Mist Trail to Yosemite Valley, first cooked restaurant meal in 4 days, the mountains’ wisdom, part 4 of 4, by Joanne Z. Tan.

Clouds Rest Adventure in Yosemite and a Dialogue with a Quail in the Wild, Part 3 of 4

Clouds Rest, thunder storm, a conversation with a quail in Yosemite wilderness – true adventure stories by Joanne Z. Tan, Part 3 of 4.

Half Dome Climbing, Yosemite Adventure Stories – part 2 of 4

Half Dome climbing tips and true adventure stories, Part 2 of 4 of Yosemite wilderness camping, hiking, and backpacking, by Joanne Z. Tan, a global brand strategist, branding expert, writer, poet, and an award-winning photographer.

Yosemite Falls, Half Dome, Clouds Rest, and More – part 1 of 4

This is Part 1 of 4, by Joanne Z. Tan, on experiencing Yosemite falls, backpacking & wilderness camping, climbing Half Dome, Clouds Rest, and other true adventure stories in Yosemite National Park.

Don’t surrender your own identity and personal freedom

Individual identity, freedom and diversity can never threaten a true democracy but only strengthen it. Racism, antisemitism, and white supremacism are the true threats to freedom and democracy. hashtag#beYourOwnBrand. hashtag#StandForSomething.

Who are you when those are gone?

“Who are you when those are gone”, a poem by global branding expert, brand-building authority & thought leader, poet, artist Joanne Z. Tan.

The Tennessee Three – A Poem

A short poem about The Tennessee Three, the holy week, and all that happened last week, and will happen.  Since 2016, we are numbed by the daily onslaught of contentious and divisive rhetorics. What was completely unthinkable has become commonplace. But that does not excuse us for allowing ourselves to be boiled to death, like… Continue reading The Tennessee Three – A Poem

Where is my tripod?_A Short and Funny Excerpt from Joanne Z. Tan’s Memoir

“Where is my tripod?” -A short and funny excerpt from Joanne Z. Tan’ memoir – 30 Seconds of Anything Watch it as a (one-and-half minute) video Listen as a (one-and-half minute) podcast When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and… Continue reading Where is my tripod?_A Short and Funny Excerpt from Joanne Z. Tan’s Memoir

Brand Building, Organizational Culture, Brand Loyalty

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customers.
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