brand essence

Jan7, 2024

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

Read More

Mar27, 2022

7 Tips for Creating a Brand Video for Website, Social Media, Email Signature

By Joanne Z. Tan | Mar 27, 2022 | Branding, Video, Website, Marketing, LinkedIn, Content marketing, Personal branding, Brand building, | 0 Comments

What is a brand video?  Why is a brand promotional video needed? What are the differences between a brand video and other videos?   Where...

Read More

Sep26, 2021

Asking Questions is Key to Audience Engagement, Customer Experience, and Digital Marketing

By Joanne Z. Tan | Sep 26, 2021 | SEO, Marketing, Digital marketing, Content marketing, Brand building, | 1 Comments

To stay in the loop on audience experience topics, subscribe to our Newsletter If you practice the art of questioning with your digital marketing, yo...

Read More

Oct24, 2020

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By Joanne Z. Tan | Oct 24, 2020 | Branding, Brand building, | 0 Comments

To stay in the loop on remote working and more, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A pos...

Read More

Decode | Create | Amplify