brand essence

0701, 2024

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7th, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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2703, 2022

7 Tips for Creating a Brand Video for Website, Social Media, Email Signature

By Joanne Z. Tan | Mar 27th, 2022 | Branding, Video, Website, Marketing, LinkedIn, Content marketing, Personal branding, Brand building, | 0 Comments

What is a brand video?  Why is a brand promotional video needed? What are the differences between a brand video and other videos?   Where...

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2609, 2021

Asking Questions is Key to Audience Engagement, Customer Experience, and Digital Marketing

By Joanne Z. Tan | Sep 26th, 2021 | SEO, Marketing, Digital marketing, Content marketing, Brand building, | 2 Comments

To stay in the loop on audience experience topics, subscribe to our Newsletter If you practice the art of questioning with your digital marketing, yo...

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2410, 2020

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By Joanne Z. Tan | Oct 24th, 2020 | Branding, Brand building, | 0 Comments

To stay in the loop on remote working and more, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A pos...

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