content strategy

Oct12, 2026

Brand Awareness With AI Search and AI Recommendation

By Joanne Z. Tan | Oct 12, 2026 | Branding, AIXD (AI Experience Design), brand marketing in AI Age, Thought Leadership Coaching, AI, Brand building, Personal branding, Content marketing, Digital marketing, SEO, Website, | 0 Comments

Business owners, founders, and executives need to understand that brand awareness in the AI age must go beyond visibility. It is increasingly about wh...

Read More

Jan10, 2026

Brand Storytelling of a Hero’s Journey is Key to Building a Storybrand (A short intro)

By Joanne Z. Tan | Jan 10, 2026 | Thought Leadership Coaching, Leadership, Brands, Stand for Something, Brand building, LinkedIn, Personal branding, Content marketing, Digital marketing, Marketing, Branding, | 0 Comments

What is a brand story or brand storytelling? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experie...

Read More

Aug9, 2025

Thought Leadership in the AGI Age with Thought Leader Coaching (all 3 parts)

By Joanne Z. Tan | Aug 9, 2025 | Stand for Something, Thought Leadership Coaching, AI & Technology, Leadership, AI, Brands, Brand building, Personal branding, Content marketing, Digital marketing, LinkedIn, Marketing, Branding, | 0 Comments

AGI (artificial general intelligence) is going to change even the role of a CEO, in a couple of years.  Joanne Z. Tan lists five ways to grow thought...

Read More

Decode | Create | Amplify