This Part 3 is the third and last 4-minute segment of a 3-part “Five Ways to Build Thought Leadership in the Age of AI”.
– To watch Pt. 3 as a 4-minute video
– To listen to Pt. 3 as a 4-min podcast
(This 3-part series is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed )
A thought leadership coach uncovers a leader’s unique insights and perspectives, then articulates and amplifies them to shape conversations, elevate stature, build trust and credibility, and influence target audiences.
For example, a thought leadership coach may help the leadership team in the tech sector to refine their messaging framework for AI products. After developing brand positioning, branding, and content strategies, the coach will crystallize the company’s market niche and value propositions, to create impactful narratives and high-quality content.
To accelerate their journey in becoming an influential voice in their industry, the thought leader coach will then guide the company to distribute thought leading content on various media platforms. This will result in obtaining talent, investors, strategic partners, and customers for this AI company.
(1st) Discover new ideas that are surfacing at the forefront of an industry, hone their unique points of view and distinctive perspectives that set them apart, to strategically position them as thought leaders;
(2nd) Build a personal brand or professional brand that communicates their thought leadership as part of their unique value propositions and brand identity;
(3rd) Content strategy and content creation: strategize and develop a body of thought-provoking, original, well informed, and cohesive materials in various formats;
(4th) Amplify and distribute thought leading content on platforms like LinkedIn, YouTube, Instagram, podcasts, keynote speaking, newsletters, lPR campaigns, advertising, and other media outlets. Foster trust and recognition, and increase visibility by engaging the target audience.
(5th) Performance coaching: The thought leadership coach provides feedback and suggestions, improves communication and storytelling skills, and develops executive presence and confidence.
As Jensen Huang predicted: In less than two years, AGI will be at super human level. If you don’t start to adapt and prepare to be thought leaders now, you may be left behind or even replaced.
Becoming a thought leader is a strategic effort with clear, measurable bottom line results, per McKinsey. The way to shape your future in the AI age, is to start building thought leadership as part of growing your own personal and business brands.
The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt 2.
The time to reinvent yourself is now.
Control your destiny with self leadership.
If you need an initial consultation, please use the contact form on 10PlusBrand.com
(The above is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed )
© Joanne Z. Tan, 2025, all rights reserved.
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