Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a year, best by the same agency that originally branded the company, per Joanne Z. Tan, global branding expert, brand strategist.
Read MoreFive things a brand must do to sustain brand loyalty. Why decision paralysis in the age of AI is an opportunity for customer loyalty rewards and brand loyalty programs?
Read MoreAs your brand coach and brand marketing consultant, with a proprietary, interdisciplinary, and comprehensive approach, we brand-build, rebrand, and refresh existing brands for growth companies, B2B services, post M&A rebranding, technology companies, funded or VC-backed startups, mid-market and small businesses, non-profit organizations, and PE portfolio companies during restructuring. The scope of our consulting services encompasses brand audit, brand positioning, unique value propositions, brand strategy, brand culture, content strategy, SEO architecture, AI Experience Design (AIXD). Beyond advice, we deliver specifics such as branded websites, LinkedIn profiles, SEO, videos, original content. We have elevated business brands, some have increased 25% – 40% more clientele three years in a row and counting.
As your personal branding expert and executive coach, we create LinkedIn profiles, bios, and resumes for board members, executives, leaders, highly seasoned B2B professionals and business owners. Using our proprietary process, we do the deep diving and heavy lifting to give you clarity, vision, and strategies that lead to your uniquely powerful LinkedIn profile and CV. We are proud to have elevated leaders to reach their next level of career advancement or become authorities in their fields. In 2023, we won more than 28 awards in all areas of our expertise, ranked as the top full digital service agency by prestigious rating services, and won Global Award and Champion Award, as the “best of the best” by Clutch.
After we decode a brand’s DNA, we create brand messaging and tell brand stories verbally and visually, to create brand persona and brand voice. We develop website content centered around brand DNA, and custom code each website based on its brand structure, narratives, and visual design. We ghost write original, high authority content for website blogs and social media, or get them published in prestigious trade magazines. We create and produce podcasts, videos, PR campaigns, ads, and presentation materials.
We elevate content stature with SEO architecture uniquely designed for our clients. We combine AI enabled digital marketing with human intelligence to amplify and multiply a brand’s influence with social media marketing, influencer marketing, AI Experience Design (AIXD) for B2B and B2C customer facing companies, using AI metrics and analytics for business branding, personal branding, executive branding or professional branding. We perform LinkedIn optimization for LinkedIn company pages and LinkedIn personal profiles.
“One of the most insightful experts in strategic branding.”
“They delivered much more than they promised.”
“Joanne not only helped, she DROVE the creation of our new website and social media presence. It has been amazing!”
“Joanne Tan, company’s chief brand strategist, truly understands every aspect of business, and she is a suburb branding expert.”
“They have an amazing process that up-leveled our LinkedIn brand. I’m EXTREMELY pleased with a strong personal and company brand on LinkedIn. We are impressed with their passion, knowledge, and attention to detail.”
Brand Coach, Marketing Consultant | Unique Value Propositions | Market Analysis | Business Model | Go-to-Market Strategies | Brand Structure | Brand Positioning | LinkedIn Profiles, Bio, Resume | Executive Coaching | Personal Branding | Brand Culture | Brand Audit
Learn MoreBusiness Name | Slogan, Tagline | Logo Brand Look & Feel | Website Photos | LinkedIn Headshots | Brand Design | Graphics | Images
Learn MoreWeb Content - Verbal & Visual | Website Design | Web Development, Custom Coding | Website Content & Blog Ghost Writing | Brand Storytelling
Learn MoreBrand Promotional Videos | Testimonials Videos | Podcast Production | TV Commercials | Ads | Corporate Training Videos | Corporate Videos
Learn MoreDigital Marketing | Social Media Marketing | Influencer Marketing | PR Campaign | Advertising | AI Experience Design (AIXD) | AI & Human Intelligence hybrid Content Marketing
Learn MoreSEO Strategy | Keyword Research | SEO Audit | Backlinks | Blogging, Ghost writing | Internal & External Link Building | SEM | Google Ranking | PPC | Organic Search
Learn MoreBrand Strategists | Content Writers | LinkedIn Profilers Visual Branding Experts | Graphic Designers Website Designers & Developers | SEO experts Video Production Crew | LinkedIn Portraits Photographer
Learn MoreFor all aspects of our multimedia Brand building and brand marketing One-stop-shop full services
Learn MoreOur own articles
Our vlogs - video blogs
Our podcasts
Our webinars
"Interviews of the notables and influencers" by Joanne Tan, on current affairs, technology, cultures, the arts, politics, society, governmental polices, and "What does your brand stand for?"
Learn MoreBrand DNA | Market Analysis | Business Branding Strategies | Personal Branding | Executive Coaching | Content Creation | Videos & Websites
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