Blogs About Brand-building Tips, Marketing Strategies, Insights & Stories

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2507, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By Joanne Z. Tan | Jul 25th, 2019 | Branding, Marketing, | 0 Comments

To stay in the loop on CEOs and other topics, subscribe to our Newsletter CEOs often view the cost for brand building and marketing as a “luxury”...

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1007, 2019

Video, Verbal, Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Marketing, Video, Website, | 0 Comments

To stay in the loop, subscribe to our Newsletter Video watchers double verbal readers on LinkedIn. Many viewers get INFORMATION from subtitles withou...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Marketing, Video, Website, | 0 Comments

To stay in the loop, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A brand promo video must use str...

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2206, 2019

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22nd, 2019 | Marketing, Video, Website, | 0 Comments

To stay in the loop and for other great blogs about Brand Competition, subscribe to our Newsletter To listen as a podcast To watch to as a video...

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1003, 2019

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10th, 2019 | Brand building, Branding, Website, | 0 Comments

To stay in the loop on topics like brand survival, subscribe to our Newsletter Regularly evaluate brand position and marketing strategy is key to bra...

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1201, 2019

Nike Branding Reaches Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Marketing, Video, | 0 Comments

To stay in the loop on topics like Nike Branding, subscribe to our Newsletter Nike branding is powerful when standing by its beliefs. By associating ...

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2611, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Marketing, Video, | 1 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

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2710, 2018

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27th, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

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2110, 2018

“In Machines We Trust”? – Verifying Authenticity by AI, Blockchain, and Digital Trust (pt 1)

By Joanne Z. Tan | Oct 21st, 2018 | Video, | 0 Comments

To stay in the loop about digital trust and other topics, subscribe to our Newsletter Can software be developed for verifying authenticity using bloc...

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1510, 2018

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15th, 2018 | Marketing, Video, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

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0509, 2018

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5th, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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0508, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5th, 2018 | Digital marketing, Marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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1006, 2018

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10th, 2018 | Branding, Marketing, Video, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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2302, 2018

Brand Messaging, Website, Revenue

By Joanne Z. Tan | Feb 23rd, 2018 | Branding, SEO, Video, Website, | 0 Comments

To stay in the loop, subscribe to our Newsletter A branded website reflects a company's culture. Brand messaging inspires employees, management and c...

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1501, 2018

Video Speeches for Public Speakers

By Joanne Z. Tan | Jan 15th, 2018 | Branding, Video, | 0 Comments

To stay in the loop on great topics like video speeches for content marketing, subscribe to our Newsletter Video clips as part of a speech powerfully...

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