Brand-building Tips, Marketing Strategies, Insights & Stories

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1908, 2018

The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By Joanne Z. Tan | Aug 19th, 2018 | Marketing, SEO, Video, Website, | 0 Comments

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potenti...

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0508, 2018

What NASA Can Learn from Nike in Messaging a Corporate Vision

By Joanne Z. Tan | Aug 5th, 2018 | Digital marketing, Marketing, | 0 Comments

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core pu...

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1006, 2018

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10th, 2018 | Branding, Marketing, Video, | 0 Comments

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for...

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2302, 2018

Website, Brand Messaging, Revenue

By Joanne Z. Tan | Feb 23rd, 2018 | Branding, SEO, Video, Website, | 0 Comments

A branded website reflects a company's culture. Brand messaging inspires employees, management and customers, thus increase sales. I love watching Se...

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1501, 2018

Use Video During Speeches for Public Speakers

By Joanne Z. Tan | Jan 15th, 2018 | Branding, Video, | 0 Comments

Feeling both honored & humbled that I was endorsed & promoted by National Speakers Association, and by its President Brian Walter, in his dyna...

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2307, 2017

Brand with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23rd, 2017 | Branding, | 0 Comments

“A brand is the heart, soul, mind and body of a business.”  “It starts with the DNA blueprint of a brand’s core values and belief. Brand-powe...

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1807, 2017

Brand Power for Small and Mid Size Businesses & Professionals

By Joanne Z. Tan | Jul 18th, 2017 | Branding, | 0 Comments

Branding, Democratized. When you hear the word “brand”, what comes to your mind?  Many people automatically think of brand name like “Nike...

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1406, 2017

How Visuals are Related to Branding

By Joanne Z. Tan | Jun 14th, 2017 | Branding, | 0 Comments

A brand’s visuals are the representations of the heart & soul of that brand’s value, purpose, and differentiating power in the market place. ...

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1705, 2017

How We Do Content Marketing

By Joanne Z. Tan | May 17th, 2017 | Branding, | 1 Comments

Content: The most important 80%: Content, BRANDING content, is the foundation for a successful marketing campaign. Content is 90% of SEO. Content i...

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1705, 2017

Know Thyself, and Know Those A Brand Serves

By Joanne Z. Tan | May 17th, 2017 | Branding, | 0 Comments

What does your brand stands for? The entire process of answering this question, is what I call “branding inside out.” How many of you can decla...

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1605, 2017

What’s in a Name? What’s in a Brand?

By Joanne Z. Tan | May 16th, 2017 | Branding, | 0 Comments

What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values...

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2102, 2016

What makes your brand stronger?

By Joanne Z. Tan | Feb 21st, 2016 | Branding, | 0 Comments

Your brand is stronger, the more it is connected to your client’s needs. For example, this was one of my clients’ old logo for a custom embroid...

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2002, 2016

Why Branding? With Video and Content?

By Joanne Z. Tan | Feb 20th, 2016 | Branding, | 0 Comments


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0802, 2016

Are you “Rich”? Or Are You “Wealthy”?

By Joanne Z. Tan | Feb 8th, 2016 | Branding, | 0 Comments

I recently met a gentleman at an event. He first lamented the fact that he is one of the 99% of the working middle class, always juggling the daily ch...

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1811, 2015

Why Do You Need a Promotional video?

By Joanne Z. Tan | Nov 18th, 2015 | Branding, | 0 Comments

Do you want to put your best online marketing foot forward? How to show your unique strength to your targeted audience? Do you know that a visitor t...

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