Feeling both honored & humbled that I was endorsed & promoted by National Speakers Association, and by its President Brian Walter, in his dynamic and comprehensive presentation, punctuated with humor yesterday at NSA-NC: “A Bazillion Extreme Ways to Use Video DURING your speeches.” The NSA blog showcased one of the branding videos I produced & directed, – I had thought of taking it out of my sample videos portfolio because we are producing far more #B2B videos. Now it will stay in the repertoire permanently. Here is a great summary of the 3-hour presentation.
Creative Video for Communicators
This Saturday I attended the annual Presidents Day meeting of the National Speakers Association Northern California Chapter. As a past Chapter President (2008-09) I was invited to the meeting where the current national president, Brian Walter, CPAE, CSP held a brilliant workshop modestly titled ‘A Bazillion Extreme Ways to Use Video DURING Your Speeches’.
This was just as impressive as his 2011 Extreme Meetings presentation. He covered a wide range of options for the use of video by speakers and trainers with his typical infectious humor.
Why video? It’s for when your audience gets sick of you! It brings the real world into the artificial environment of a ‘meeting bubble’.
Brian began with some basic, very solid, advice:
Avoid streaming video over the hotel WiFi.
Instead, embed video in your slides (which he did throughout his 3-hour presentation).
Don’t project pixiliated ‘crappy video’ (as downloaded from YouTube or captured on a phone) full-screen. Instead, shrink it down to occupy a small part of your presentation screen, embedded in a slide background — such as a smartphone or monitor screen image.
Break up clips into short segments and turn each into a point to make in your talk.
Brian then explained the range of options (not a bazillion, but more than a few) for using video, from simple to elaborate. Absent his many examples these may not seem as impressive on the page as they were shown onscreen, but each is worth exploring.
This is harvested from the folks within an organization and embedded into a smartphone image (allowing for portrait or landscape source to be shown). It can be made into a parody video which can, in fact legally use images such as the YouTube logo if styled as, say, “Procurement (Department) Tube”
Licensed stock video clips from sources such as istockphoto can be purchased once and used over and over.
Libraries of commercials available for license from sources such as TVAds or, depending on the proposed use, from YouTube directly (assuming you are not going to embed the ad in product for sale, which commercial company could possibly object you showing an advert that was, in fact, designed to sell?). Brian made the point that the emotional charge of showing an advert to an audience is unique, since even those who might have seen it before will not have done so in a group setting where the impact is magnified. His example was the hilarious EDS cat herding Superbowl commercial (if you have not seen it, take a second…). Point is, EDS no longer exists, so ‘fair use’ is unlikely to be challenged.
Movie and TV clips can legally be shown if a speaker obtains an annual $625 umbrella license from the Motion Picture Licensing Corporation. Reinforcing Brian’s point they state:
Conference organizers and Public Speakers understand that movie scenes have the power to bring a presentation to life. The magic of the movies allows a presenter to stand out from the crowd and unleash his or her creativity without limitations. What better way to illustrate a point than by incorporating the perfect movie scene? More importantly, movies can do more than simply enhance a presentation, they can help create a more engaging and entertaining experience that holds an audience’s attention.
One license allows you to legally show clips from major motion picture studios in at conferences and events. Which clips to use and what to say about them? Brian has us covered. He recommends three books that deliver both the medium and the message:
101 Movie Clips that Teach and Train, by Becky Pike Pluth
Let this book jumpstart your creativity for lesson planning or training design by providing you with the perfect movie clip for over 100 topics, including discrimination, leadership, team building, and sales. Each clip comes with cueing times, plot summary and scene context and cogent discussion questions.
Reel Lessons in Leadership, by Ralph R. DiSibio
A unique study of leadership qualities using memorable films and their characters. The author takes a unique approach to studying the overwritten topic of leadership by using scenes and characters from popular movies. For each of the dozen movies, the author identifies leadership traits that the main character symbolizes.
The Big Picture: Essential Business Lessons from the Movies, by Kevin Coupe & Michael Sansolo
Shows you how the stories in movies can inspire solutions in your business life. From brand marketing to ethics, leadership to customer focus, planning to rule breaking, everything you need to know about business is found in your favorite movies
As-Is Plus Video
Simple edits can be made to stock video that will enhance the message for the audience. These include subtitles, comment boxes, counters and more.
These are typically testimonial videos about you or your organization made by others. You bask in the reflected glory of their words. Be sure they mention your name up front.
If featuring you, these are the classic speaker videos. They need to be short, since people did not attend the meeting just to watch you on camera.
If they feature others, they really ‘bring the real world’ into your meeting. Examples featured employees saying what makes them feel appreciated, shown to HR managers. These can be ‘scrappy’ videos filmed on your phone, embedded in a suitable background.
Here Brian showed the great GoAnimate tool, which I used back in the day during my time in executive communications at Cisco. Really easy to make and effective at getting issues across in a powerful way. This explains how it works:
One tip from Brian: Don’t fade up from black. Simply add a still cover image with a half-second delay in PowerPoint before it plays.
This was the highest level of video Brian discussed, explaining this puts you in the role of producer who hires scriptwriters, sound & camera people, editors and more. Coincidentally, there was just such a resource in the audience that day — Joanne Tan from 10+ Visual Branding.
My fav example from Joanne’s portfolio has to be the ad for this local Brazilian waxing salon, located right next door to the restaurant where the past-presidents met for a late lunch. How convenient!