10 Plus Brand, a branding and brand marketing agency

Brand Persona

Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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Dec15, 2023

In Part 2 of 4, Joanne Z. Tan, 10 Plus Brand on what business leaders should do now to develop AI tools & be ahead: create UNIQUE brand content, voice, persona.

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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Aug13, 2023

Chat GPT4 is used for LinkedIn profile improvement, but AI cannot create a personal brand or a business brand on LinkedIn, says Joanne Z. Tan, 10 Plus Brand.

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Mar29, 2023

Brand building is driven by vision & mission, leading to a vibrant company culture & brand loyalty by employees and customers, per Joanne Z. Tan, 10 Plus Brand.

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Feb27, 2023

LinkedIn profile is important for personal branding and a business brand's unique value proposition and brand positioning, per Joanne Z. Tan, 10plusbrand.com

Unique Value Proposition and Brand Positioning on LinkedIn

By Joanne Z. Tan | Feb 27, 2023 | Branding, SEO, LinkedIn, Content marketing, Personal branding, Brand building, Stand for Something, | 0 Comments

In turning a LinkedIn profile into a business or personal brand, 10 Plus Brand experts shed light on unique value proposition, brand positioning, mess...

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Feb12, 2023

Rebrand, brand build, brand management yields brand equity with great ROI on a company's birth, during growth, rebirth post M&A, Joanne Z. Tan,10 Plus Brand

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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Jan3, 2023

On Joanne Z Tan's

Barbara Walters Personifies “Be Your Own Brand” – Joanne Z Tan’s “30 Seconds of Anything”

By Joanne Z. Tan | Jan 3, 2023 | Branding, Personal branding, Brand building, 30 Seconds of Anything, Stand for Something, | 0 Comments

Barbara Walters' Iconic Legacy: Be Your Own Brand! To watch this 40-second video To listen as a podcast Download it on Itunes Barbara Walte...

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Dec28, 2022

Joanne Z. Tan rated 6 famous women in American contemporary politics: Nancy Pelosi, Kamala Harris, Hilary Clinton, Michelle Obama, Barbara Bush and Liz Chaney.

Famous Women in Politics: rating 6 American Women with 3 personal branding Criteria

By Joanne Z. Tan | Dec 28, 2022 | Personal branding, Stand for Something, Politics, Brands, | 0 Comments

Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3! To watch it as a video To listen as a podcast This is Joan...

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Aug5, 2022

Nancy Pelosi in her trip to Taiwan (as shown on this map) in defiance of China's threats for democracy showed what 10 Plus Brand believes: Stand for Something.

Nancy Pelosi Has Got Balls! – Joanne Z. Tan’s “30 Seconds of Anything”

By Joanne Z. Tan | Aug 5, 2022 | 30 Seconds of Anything, Stand for Something, Politics, | 0 Comments

Nancy Pelosi's integrity, courage, and defiance at China's threats in upholding democracy contrasts political opportunists like Josh Hawley. To watch...

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Apr1, 2022

Will Smith slapping Chris Rock at the Oscar Academy Awards ceremony opens the question

What Makes a Man Defend a Woman’s Honor, and Vice Versa?

By Joanne Z. Tan | Apr 1, 2022 | Branding, Personal branding, Brand building, Stand for Something, | 0 Comments

It was out of love & compassion that Will Smith slapped Chris Rock at the Oscars, and that Cory Booker defended Judge Ketanji Brown Jackson's hono...

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