10 Plus Brand, a branding and brand marketing agency

Brand Persona

Oct7, 2025

Joanne Z. Tan, brand strategist, brand building expert for companies & leaders explains why brand personality humanizes goods & services with customer loyalty.

Humanize Your Products and Services with Brand Personality

By Joanne Z. Tan | Oct 7, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, AIXD (AI Experience Design), | 0 Comments

Is your brand exciting? Sincere? Rugged? Brand personality relates to your target audience on a human level. Here's how. To become your target audien...

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Sep9, 2025

Brand authenticity in the AI Age: What, why, per global brand strategist, branding expert, thought leadership coach Joanne Tan: humans create content for humans.

What is Brand Authenticity in the AI Age?

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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Dec15, 2023

In Part 2 of 4, Joanne Z. Tan, 10 Plus Brand on what business leaders should do now to develop AI tools & be ahead: create UNIQUE brand content, voice, persona.

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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Aug13, 2023

Chat GPT4 is used for LinkedIn profile improvement, but AI cannot create a personal brand or a business brand on LinkedIn, says Joanne Z. Tan, 10 Plus Brand.

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Mar29, 2023

Brand building is driven by vision & mission, leading to a vibrant company culture & brand loyalty by employees and customers, per Joanne Z. Tan, 10 Plus Brand.

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Feb27, 2023

LinkedIn profile is important for personal branding and a business brand's unique value proposition and brand positioning, per Joanne Z. Tan, 10plusbrand.com

Unique Value Proposition and Brand Positioning on LinkedIn

By Joanne Z. Tan | Feb 27, 2023 | Branding, SEO, LinkedIn, Content marketing, Personal branding, Brand building, Stand for Something, | 0 Comments

In turning a LinkedIn profile into a business or personal brand, 10 Plus Brand experts shed light on unique value proposition, brand positioning, mess...

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Feb12, 2023

Rebrand, brand build, brand management yields brand equity with great ROI on a company's birth, during growth, rebirth post M&A, Joanne Z. Tan,10 Plus Brand

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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Jan3, 2023

On Joanne Z Tan's

Barbara Walters Personifies “Be Your Own Brand” – Joanne Z Tan’s “30 Seconds of Anything”

By Joanne Z. Tan | Jan 3, 2023 | Branding, Personal branding, Brand building, 30 Seconds of Anything, Stand for Something, | 0 Comments

Barbara Walters' Iconic Legacy: Be Your Own Brand! To watch this 40-second video To listen as a podcast Download it on Itunes Barbara Walte...

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Dec28, 2022

Joanne Z. Tan rated 6 famous women in American contemporary politics: Nancy Pelosi, Kamala Harris, Hilary Clinton, Michelle Obama, Barbara Bush and Liz Chaney.

Famous Women in Politics: rating 6 American Women with 3 personal branding Criteria

By Joanne Z. Tan | Dec 28, 2022 | Personal branding, Stand for Something, Politics, Brands, | 0 Comments

Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3! To watch it as a video To listen as a podcast This is Joan...

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