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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand audit: why companies need it once a year, per Joanne Z. Tan, brand building & marketing expert, global branding expert & brand strategist, 10 Plus Brand.

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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Mar31, 2024

AI depends on data and data depends on human language, per Joanne Z. Tan, global brand strategist, brand building and branding expert, AIXD consultant.

“Natural Language Processing”: You and AI are as Dumb or Intelligent as your Language

By Joanne Z. Tan | Mar 31, 2024 | AI, AIXD (AI Experience Design), | 0 Comments

AI is as dumb or smart as human's command of language instruction, for AI natural language processing & large language model depend on data. To w...

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Mar16, 2024

Future of AI and humanity described in a poem

From Tangle to Tango (A Poem by Joanne Z. Tan)

By Joanne Z. Tan | Mar 16, 2024 | Poems & Memoir by Joanne Tan, AI, Technology, | 0 Comments

"From Tangle to Tango" is a poem on the future of AI and humanity, written on March 15, 2024, by Joanne Z. Tan, NOT by AI. (Watch Joanne Tan reading ...

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Mar4, 2024

A deepfake video with an AI fabricated

Genuine Video vs. Deepfake Video

By Joanne Z. Tan | Mar 4, 2024 | Branding, Video, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Advertising, AI, Technology, AI & Technology, | 0 Comments

To fight the danger of deepfake video, all video makers are called to make a one-sentence disclaimer: "This is a genuine video, Deepfake is not used"....

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Mar2, 2024

Oscars 2024 best movies in major categories, by Joanne Z. Tan, branding strategist, film maker, CEO of 10 Plus Brand, an award winning digital marketing agency.

Oscars 2024 Deserving Winners and Why “Oppenheimer” is Not the Best

By Joanne Z. Tan | Mar 2, 2024 | Branding, Oscars winners, | 0 Comments

Even though "Oppenheimer" is believed to win Oscars 2024 Best Movie and Directing, Joanne Tan picks the deserving winners and explains why. To watch ...

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Feb22, 2024

Climbing Mt. Aconcagua: stolen food, altitude sickness, ill willed guides,... interview by Joanne Z. Tan of Gary Middlemiss, #10PlusBrand #10PlusPodcast #10PlusInterviews

Life and Death on Mount Aconcagua – “Interviews of Notables and Influencers”

By Joanne Z. Tan | Feb 22, 2024 | Personal branding, Interviews of Notables and Influencers, Stand for Something, | 0 Comments

Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the wo...

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Feb20, 2024

A poem by Joanne Z. Tan, 10 Plus Brand, about Alexei Navalny, an inextinguishable light, though killed by Putin, his spirit inspires Russia and the the world.

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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Feb12, 2024

Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert,Global Brand Strategist.

Super Bowl Commercials 2024’s Top Three Ads

By Joanne Z. Tan | Feb 12, 2024 | Branding, Video, Marketing, Digital marketing, Content marketing, Brand building, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert, Global Brand ...

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Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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