5 08, 2018

What NASA Can Learn from Nike in Messaging a Corporate Vision

By |2018-08-05T03:49:20+00:00August 5th, 2018|Uncategorized|0 Comments

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]

10 06, 2018

Anthony Bourdain, Brand Loyalty, Viewer Experience

By |2019-12-02T18:44:13+00:00June 10th, 2018|brand development, Brand Messaging, Brand Persona, Branding Videos, content creation, Culture, Experience, Loyalty, Marketing, TV Personality, Uncategorized, Video, VR|0 Comments

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]

23 02, 2018

Website, Brand, Revenue

By |2018-02-23T21:26:07+00:00February 23rd, 2018|brand development, Brand Messaging, Branding Videos, content creation, Culture, Loyalty, Photos & Graphics, ROI, SEO, Uncategorized, Verbal content, Video, Website, Websites & B/Vlogs|0 Comments

A Website is Where A Brand Succeeds Or Fails I love watching Sean White performing his amazing jumps, twists and turns at the halfpipe and winning his 3rd Winter Olympic Gold Medal. Imagine the halfpipe as a company's website. In the age of the internet, a company’s website is where its brand resides. A website [...]

15 01, 2018

Use Video During Speeches for Public Speakers

By |2018-01-15T18:48:55+00:00January 15th, 2018|Brand Messaging, Branding Videos, Uncategorized, Verbal content, Video|0 Comments

Feeling both honored & humbled that I was endorsed & promoted by National Speakers Association, and by its President Brian Walter, in his dynamic and comprehensive presentation, punctuated with humor yesterday at NSA-NC: "A Bazillion Extreme Ways to Use Video DURING your speeches." The NSA blog showcased one of the branding videos I produced & [...]

23 07, 2017

Brand with Words & Visuals – a Multi-disciplinary Process

By |2017-07-23T17:17:25+00:00July 23rd, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|0 Comments

“A brand is the heart, soul, mind and body of a business.”  “It starts with the DNA blueprint of a brand’s core values and belief. Brand-power does not exclusively belong to a power-brand like Apple. ALL businesses can hone their own unique, authentic and powerful brands.  It takes vision, belief, and expertise from those who [...]

17 05, 2017

How We Do Content Marketing

By |2017-05-17T04:18:09+00:00May 17th, 2017|Brand Messaging|0 Comments

Content: The most important 80%: Content, BRANDING content, is the foundation for a successful marketing campaign. Content is 90% of SEO. Content is also the strategy: Who is the target audience, what moves them, how does a brand’s value match their needs, and why they should buy from you. The bottom line is: What does [...]

17 05, 2017

Know Thyself, and Know Those A Brand Serves

By |2017-05-17T02:04:31+00:00May 17th, 2017|Brand Messaging|0 Comments

What does your brand stands for? The entire process of answering this question, is what I call “branding inside out.” How many of you can declare that you know yourself perfectly well?  How many of you can map out your own DNA? In the ancient Chinese book, “The Art of War”, Sunzi said: “Know yourself [...]

16 05, 2017

What’s in a Name? What’s in a Brand?

By |2018-06-14T04:42:52+00:00May 16th, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|0 Comments

What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values, beliefs, their sound, look, … the entire package of inner substance and outer appeal imbued to a particular name, and a specific brand.   The word “brand” has been used to mean [...]