17 05, 2017

How We Do Content Marketing

By |2017-05-17T04:18:09+00:00May 17th, 2017|Brand Messaging|0 Comments

Content: The most important 80%: Content, BRANDING content, is the foundation for a successful marketing campaign. Content is 90% of SEO. Content is also the strategy: Who is the target audience, what moves them, how does a brand’s value match their needs, and why they should buy from you. The bottom line is: What does [...]

17 05, 2017

Know Thyself, and Know Those A Brand Serves

By |2017-05-17T02:04:31+00:00May 17th, 2017|Brand Messaging|0 Comments

What does your brand stands for? The entire process of answering this question, is what I call “branding inside out.” How many of you can declare that you know yourself perfectly well?  How many of you can map out your own DNA? In the ancient Chinese book, “The Art of War”, Sunzi said: “Know yourself [...]

16 05, 2017

What’s in a Name? What’s in a Brand?

By |2018-06-14T04:42:52+00:00May 16th, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|0 Comments

What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values, beliefs, their sound, look, … the entire package of inner substance and outer appeal imbued to a particular name, and a specific brand.   The word “brand” has been used to mean [...]

21 02, 2016

What makes your brand stronger?

By |2017-05-16T22:06:32+00:00February 21st, 2016|Brand Messaging|0 Comments

Your brand is stronger, the more it is connected to your client’s needs. For example, this was one of my clients’ old logo for a custom embroidery business, a needle and a spool of thread. I asked my client: “What values does your business bring to people? In what ways does it make a better [...]

8 02, 2016

Are you “Rich”? Or Are You “Wealthy”?

By |2017-05-16T22:05:43+00:00February 8th, 2016|Brand Messaging|0 Comments

I recently met a gentleman at an event. He first lamented the fact that he is one of the 99% of the working middle class, always juggling the daily chores of raising kids, pleasing bosses, paying bills, and advancing careers while not enjoying their work with any passion. He then said to me: “But I [...]

18 11, 2015

Why Do You Need a Promotional video?

By |2017-12-21T19:37:25+00:00November 18th, 2015|Brand Messaging, Branding Videos|0 Comments

Do you want to put your best online marketing foot forward? How to show your unique strength to your targeted audience? Do you know that a visitor to your website retains 60% more about your business by watching a video versus reading text? Start with a 3-minute promotional video! BUT… It is one thing to [...]