Brand-building Tips, Marketing Strategies, Insights & Stories

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0511, 2019

Facebook’s Rebranding – What, Why, and Then What?

By Joanne Tan | Nov 5th, 2019 | Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience, | 0 Comments

A new logo to claim corporate parent's role I got a LinkedIn message from a Washington Post journalist:"Hi Joanne, I'm writing a story about Facebo...

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0411, 2019

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By Joanne Tan | Nov 4th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience, | 0 Comments

It is not an oxymoron: A brand can both stand for something and think out of the box at the same time. This combination actually creates a powerful ...

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1209, 2019

Vision is the Key for the Success for Brands, Startups, Investors (and Multibillionaires too…)

By Joanne Tan | Sep 12th, 2019 | Uncategorized, | 0 Comments

Tim Draper shared his vision about bitcoin and crypto currency at Draper University on Sept. 11, 2019. Inspiring. #Vision is both the foundatio...

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2507, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By Joanne Tan | Jul 25th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized, | 0 Comments

Are you leading a business?  If you are a CEO, founder, owner or manager for a company, organization, corporation, family office, or nonprofit, ask y...

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1007, 2019

Video? Verbal? Or Both?

By Joanne Tan | Jul 10th, 2019 | Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs, | 0 Comments

Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? I tested it o...

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2906, 2019

Power of Visuals

By Joanne Tan | Jun 29th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website, | 0 Comments

https://youtu.be/VljG9MB_q3Q How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes t...

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2206, 2019

Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By Joanne Tan | Jun 22nd, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website, | 0 Comments

Relativity and Originality From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than ...

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1003, 2019

Survival of the Fittest Brand

By Joanne Tan | Mar 10th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website, | 0 Comments

The following is based on a true story. Pseudonyms are used for protecting our client’s identity. 2017: Rebranding an old brand About two year...

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1201, 2019

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By Joanne Tan | Jan 12th, 2019 | Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video, | 0 Comments

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just...

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2611, 2018

Storytelling and Branding

By Joanne Tan | Nov 26th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write, | 0 Comments

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” ...

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1510, 2018

Is your video hurting or promoting your brand?

By Joanne Tan | Oct 15th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, | 0 Comments

The danger of casually made “selfie” videos Has this ever happened to you: On LinkedIn you stumbled upon a shaky “selfie” video of a talkin...

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0509, 2018

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By Joanne Tan | Sep 5th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content, | 0 Comments

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing am...

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