An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]
When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]
A Website is Where A Brand Succeeds Or Fails I love watching Sean White performing his amazing jumps, twists and turns at the halfpipe and winning his 3rd Winter Olympic Gold Medal. Imagine the halfpipe as a company's website. In the age of the internet, a company’s website is where its brand resides. A website [...]
Feeling both honored & humbled that I was endorsed & promoted by National Speakers Association, and by its President Brian Walter, in his dynamic and comprehensive presentation, punctuated with humor yesterday at NSA-NC: "A Bazillion Extreme Ways to Use Video DURING your speeches." The NSA blog showcased one of the branding videos I produced & [...]
“A brand is the heart, soul, mind and body of a business.” “It starts with the DNA blueprint of a brand’s core values and belief. Brand-power does not exclusively belong to a power-brand like Apple. ALL businesses can hone their own unique, authentic and powerful brands. It takes vision, belief, and expertise from those who [...]
Branding, Democratized. When you hear the word “brand”, what comes to your mind? Many people automatically think of brand name like “Nike”, “Apple”, “Macy’s”, “BMW”, … we often mistake a “brand name” with “brand,” which is the end result of “branding.” Today, thanks to the internet, brand-marketing is increasingly substituting traditional marketing. Due to the [...]
How Visuals are Related to Branding © Joanne Tan ,6/13/2017 What image comes to many people’s minds when the name “Jackie O”, former wife of John F. Kennedy is mentioned? Most likely the image of the pink suit she was wearing on the day of President Kennedy’s assassination. Whether people think of her as “Jackie [...]
Content: The most important 80%: Content, BRANDING content, is the foundation for a successful marketing campaign. Content is 90% of SEO. Content is also the strategy: Who is the target audience, what moves them, how does a brand’s value match their needs, and why they should buy from you. The bottom line is: What does [...]
What does your brand stands for? The entire process of answering this question, is what I call “branding inside out.” How many of you can declare that you know yourself perfectly well? How many of you can map out your own DNA? In the ancient Chinese book, “The Art of War”, Sunzi said: “Know yourself [...]
What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values, beliefs, their sound, look, … the entire package of inner substance and outer appeal imbued to a particular name, and a specific brand. The word “brand” has been used to mean [...]
