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Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...
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Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...
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AI is as dumb or smart as human's command of language instruction, for AI natural language processing & large language model depend on data. To w...
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Brand culture embodies workplace culture. Brand culture can catalyze changes in company culture by aligning attitudes, actions, behaviors with brand v...
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"From Tangle to Tango" is a poem on the future of AI and humanity, written on March 15, 2024, by Joanne Z. Tan, NOT by AI. (Watch Joanne Tan reading ...
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The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...
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To fight the danger of deepfake video, all video makers are called to make a one-sentence disclaimer: "This is a genuine video, Deepfake is not used"....
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Even though "Oppenheimer" is believed to win Oscars 2024 Best Movie and Directing, Joanne Tan picks the deserving winners and explains why. To watch ...
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Dr. Steve Kerr shares inside stories about how Jack Welch led GE to be the best run company in the world, as the designer and implementor of renowned ...
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Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the wo...
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The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast Like a meteor lighting up the Arctic night, no Sun...
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Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert, Global Brand ...
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Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...
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What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...
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A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. T...
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