Brand-building Tips, Marketing Strategies, Insights & Stories

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1303, 2021

Good and Bad LinkedIn Etiquette

By Joanne Z. Tan | Mar 13th, 2021 | Uncategorized, | 0 Comments

On LinkedIn, bad behaviors can make one lose connections while appropriate, respectful, and effective givers gain influence and connections. Solicita...

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1402, 2021

10 Tips for a Loving Relationship for Couples & the Lonely Hearts

By Joanne Z. Tan | Feb 14th, 2021 | Brand, brand development, Brand experience, Brand Messaging, Brand Persona, Branding, Branding Videos, Culture, Experience, Loyalty, Relationship, Story telling, Trust building, Verbal content, | 0 Comments

Valentine’s Day Wishes for Couples and the Lonely Hearts Whether you are in a loving relationship, or yearning for true love, or lonely at heart - ...

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0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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3101, 2021

The Seven Forces Behind the Capitol Insurrection and What to Do with the “Seven-headed Monster” (Part 2 of 2)

By Joanne Z. Tan | Jan 31st, 2021 | Crisis management, Culture, Democracy, Politics, Politics & Government, Social Media, TV Personality, Uncategorized, | 0 Comments

Parliamentary system and rank choice voting are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. Part On...

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2401, 2021

What does it take for a B2C website to win on Google in 2021?

By Joanne Z. Tan | Jan 24th, 2021 | Google ranking, Google search, Interview, SEO, Uncategorized, Website, | 0 Comments

(10 Plus Brand Interview by Joanne Tan of Dr. Pat Salber, 1/15/2021) What does it take for a consumer targeted website to win, in the cut-throat Go...

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1701, 2021

What Caused the Insurrection – the Seven-Headed Monster (Part 1 – Problems)

By Joanne Z. Tan | Jan 17th, 2021 | Crisis management, Culture, Democracy, Politics, Politics & Government, Social Media, TV Personality, Uncategorized, | 1 Comments

The 7 forces behind seditionists' invasion of US Congress were years in the making (Pt 1). Pt 2 will discuss ideas & thoughts for solutions. The ...

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3112, 2020

How is Influencer Marketing Related to Brand Building for B2B Companies?

By Joanne Z. Tan | Dec 31st, 2020 | brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, content creation, Content marketing, Digital marketing, Influencer, Influencer marketing, Interview, LinkedIn, Marketing, marketing strategies, Micro influencer, Podcast, Relationship, Social Media, Story telling, Video, Website, | 0 Comments

Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses. GOODBYE...

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1611, 2020

How to Talk Politics at Thanksgiving Without Hurting any Family Relationships

By Joanne Z. Tan | Nov 16th, 2020 | Brand, Culture, Loyalty, News stories, Politics, Relationship, | 0 Comments

- Five approaches for talking politics & election at home without hurting family relationships during Thanksgiving & Christmas. #WeAreBetter...

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2410, 2020

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By Joanne Z. Tan | Oct 24th, 2020 | Brand experience, Culture, customer experience, Experience, Loyalty, Relationship, | 0 Comments

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally. ...

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2410, 2020

YOU can be an influencer! Yes, you!

By Joanne Z. Tan | Oct 24th, 2020 | Brand, brand development, Influencer marketing, Social Media, | 0 Comments

Anyone can be a micro influencer with 1,000 followers on social media. For long term influencer marketing, you need to develop a brand first. After m...

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1510, 2020

Connect to Your Target Audience with LinkedIn Profile Makeover, Brand Building, and Digital Marketing

By Joanne Z. Tan | Oct 15th, 2020 | AI, Artificial intelligence, brand development, Brand Messaging, Brand strategies, Content marketing, Digital marketing, LinkedIn, Marketing, marketing strategies, Rebranding, Website, | 0 Comments

Online brand-building with LinkedIn profile optimization and website content marketing with AI is key to sustained profitability and growth. COVID-19...

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1209, 2020

Talks on Digital Brand Development on LinkedIn and Websites

By Joanne Z. Tan | Sep 12th, 2020 | Brand, brand development, Brand Messaging, Brand strategies, Branding, content creation, LinkedIn, marketing strategies, Rebranding, SEO, Social Media, Story telling, user experience, Website, | 0 Comments

It was a strange and nerve-wracking experience to deliver a virtual talk to a global audience, live streamed: I couldn’t see or hear anyone, but I s...

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2708, 2020

How to connect online to get more clients, sales & opportunities

By Joanne Z. Tan | Aug 27th, 2020 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, LinkedIn, Marketing, marketing strategies, Social Media, Story telling, Uncategorized, Website, | 0 Comments

How to connect online to get more clients, sales, and opportunities? Especially during and after COVID-19? - I am honored to present about brand-build...

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0408, 2020

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4th, 2020 | Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website, | 0 Comments

 COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA and vision by the founder and CEO. Covi...

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