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23 03, 2020

Taking Care of Ourselves in the Coronavirus Pandemic (Part 1, “New Normal” Series)

By |2020-07-21T22:07:55+00:00March 23rd, 2020|Brand Messaging, Branding, Crisis management, Culture, Relationship|0 Comments

In crisis when people are in fear, anxiety and even panic, your calmness will be comforting and uplifting to your loved ones, your family, friends and your community.  Your GENUINE optimism and hopefulness will have ripple effects to all. Be the safe harbor for all those around you in a stormy sea. Inner peace anchors you and gives you a sense of control. A sound mind is the foundation for productivity.

4 02, 2020

Analysis of the Four Best Super Bowl Ads

By |2020-07-21T22:07:55+00:00February 4th, 2020|Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video|0 Comments

Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.

10 01, 2020

Six Tips for Your LinkedIn Headshots

By |2020-07-21T22:07:55+00:00January 10th, 2020|Brand, Brand Persona, Brand strategies, Branding, Photos & Graphics, Social Media|0 Comments

Six tips for your LinkedIn headshot include (1) Up close and personal (or not), (2) Younger is not better, (3) Eye contact (or not), (4) Smiling (or not), (5) It takes more than professional photography to have a BRAND image, and (6) Brand strategies and persona, enhanced with artistry. The signature brand image of a LinkedIn portrait is best accomplished by individualized application of these tips by a branding expert who is also a professional photographic artist.

5 11, 2019

Facebook’s Rebranding – What, Why, and Then What?

By |2020-07-21T22:07:55+00:00November 5th, 2019|Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience|0 Comments

Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.

4 11, 2019

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|0 Comments

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

25 07, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By |2020-07-21T22:07:55+00:00July 25th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized|0 Comments

The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.

10 07, 2019

Video? Verbal? Or Both?

By |2020-07-21T22:07:55+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|0 Comments

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

29 06, 2019

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|0 Comments

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

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