Watch it as a 1-minute video
Listen to it as a 1-minute podcast
Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.
Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.
AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.
So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts.
👉 Read the full version
👉 Watch the full version as a video
👉 Listen to the full version as a podcast
© Joanne Z. Tan, 2025, all rights reserved.
Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!
– To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
– Visit our Websites:
Phone: 888-288-4533
– Find us online by clicking or follow these hashtags:
