What Makes Your Brand Identity Unique & Memorable (Pt. 1 of 2) – A Short Intro

What is Brand Identity?  – Brand identity expresses brand essence or DNA and personality. Brand identity is the way a brand appears, acts, and is perceived in the real world in words, design, images, and other experiential elements to connect with the feelings and senses of customers.

 What makes your brand instantly recognizable — even without saying its name?

Is it the logo? The tagline? The tone of your messages? Or… something deeper?

Here’s the secret most don’t know — your brand identity isn’t about design first.
It’s about decoding your brand DNA.

👉 To watch this short intro as a 2-min video

👉 To listen to this short intro as a 2-min podcast

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/  

It comes with a video too.

– What’s your brand really made of?
– Values that move people?
– A voice that feels human?
– Or just visuals that look unique?

• Per HBR, 95% of first impressions are design related;
• Consistency can boost revenue 10–20%;
• But 90% of new businesses still fail in 5 years.

Why?

Because they confuse looks with identity.

If you want to build a brand that lives, breathes, and connects — not just exists —
you’ll want to dive into Part 1 of my latest article:
“What Makes Your Brand Identity Unique and Memorable.”

It’s not free — because wisdom worth keeping never is.
But it might just change how you see your brand forever.
So — what’s your brand really saying when you’re not in the room?

👉 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/  It comes with a video too.

Hints:

• Brand personality is related to brand identity since both are based on brand DNA, yet they are not the same.
• More than a business name, slogan, and logo (think of Cracker Barrel’s logo and Nike’s tagline), visual identity design is based on brand values, beliefs, DNA, and emotional connection to its target audience (here are some examples).
• ONLY when you lay out your content strategies upon your brand essence, can your bran voice be expressed with most impact and emotional appeal to your target audience in an authentic way, in words, videos, visuals, AIXD, either in print or digitally on LinkedIn, other social media platforms, website, etc.

If you find value in Part 1, stay tuned for Part 2, coming up.

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About the author, Joanne Z. Tan

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. Additionally, Joanne is a poet, writer, and photographic artist. Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!

© Joanne Z. Tan, November, 2025. All rights reserved.