8 Dec, 2025

Is Brand Identity design all about naming, logo, slogan, color, font, look and feel? What is the foundation for a memorable and unique brand that wins loyal customers? 

Here’s the secret most don’t know — your brand identity isn’t about design first.
It’s about decoding your brand DNA.

• 95% of first impressions are design related;
• Consistency can boost revenue 10–20%;
• But 90% of new businesses still fail.

Why? Because they confuse looks with identity.

If you want to build a brand that lives, breathes, and connects — not just exists —
you’ll want to dive into Part 1 of my latest article:
“What Makes Your Brand Identity Unique and Memorable.”

It’s not free — because wisdom worth keeping never is.
But it might just change how you see your brand forever.
So — what’s your brand really saying when you’re not in the room?

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-article/what-makes-your-brand-identity-unique-and-memorable-pt-1-of-2/  It comes with a video too.

👉  Subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

Stay tuned for Part 2, coming up.

To watch the above as a 2-min short intro video

To read the above as a 1-min blog

About the author, Joanne Z. Tan

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, create authentic brand identity and content to build brand equity and lead their industries in the AI age. Trained in law and business,  Joanne was a former journalist, and an award-winning photographic artist. She had a liberal arts education from Brandeis University before earning a law degree. Joanne’s passion is to build brands for leaders and their organizations with her analytical, holistic, and strategic design thinking, as well as her artistic creativity. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, leadership mindset and resilience. She guides leaders to stand out with vision, multi-disciplinary approaches, and strategies in leading themselves and their organizations. Additionally, Joanne is a poet, writer, and artist.

© Joanne Z. Tan, November, 2025. All rights reserved.

To read the transcript of this episode as a blog post (Click Here)