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This year, something peculiar happened– previous years’ super bowl ads were released weeks or days before the big game; this year, only about 30% of the ads have been pre-released two weeks ago, and as of today, the day before the 56th Super Bowl, about 80% of commercials are released on the internet.
Was it because companies are afraid of not making it to OUR top 3 best Super Bowl 2022 ads list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl 2022 ads is to up your game of making better commercials that truly CONNECT with people without flashy gimmicks.
Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game! We will announce the winner among the 80% in a minute. For those brands that are holding your cards too close to your chests, we will update our ranking for the top FINAL three best ads right after the game.
We stick to the same criteria for the best ads, year after year (this is the 3rd year):
So the first place winner:
Pringles “Stuck In”!
Why? No celebrities, yet it is outrageously funny that I literally laughed to tears! The huge exaggeration is so over the top, yet has a chronology linking all important human milestones, such as wedding, birth, death, and beyond. It uses a traditional comedian’s trick of using completely unreal and disproportionate exaggerations to get simple messages across to ALL people.
Oh, Lionel Richie’s “Stuck on You” romanticized the entire ad that made it even more hilarious.
Am I going to eat more Pringles potato crisps now? No, but it is still a very well made commercial.
Here is the video: https://youtu.be/rjZ_O-c3QRw
The second place winner:
Quaker Oats’ “Pregrain before the big game”!
It’s witty, in good taste, and original. It gets the brand message across clearly without using any substandard tactics, or over-dramatizing, or trying too hard to be funny. The style of the ad is the same as Quaker Oats: down to earth, authentic, with good natured humor, COMPARING WITH THE REST OF THE ADS. By the way, among the pre-released ads, I am disappointed that most commercials are not well made, substantively. Like so many fellow Americans, I feel embarrassed that the ads seem to target the lowest denomination, which is an insult to our collective intelligence and taste.
Here is the 30-second Quaker Oats “Pregrain before the big game”, Winner of the 80% TV commercials, pre-released: https://www.youtube.com/watch?v=RMeNnpXfyYU
The third place winner: Budweiser’s “A Clydesdale’s Journey”. The entire ad has no words, telling a touching story of a friendship between a compassionate dog and an injured horse, with visual language and music only. Here is the video: https://www.youtube.com/watch?v=nPBxJ2yar-A
If you are curious about the top 3 super bowl TV ads in 2021, and the top 4 ads in 2020, here there are:
(2021:) https://10plusbrand.com/2021/02/07/top-three-super-bowl-tv-commercials-in-2021/
(2020:) https://10plusbrand.com/2020/02/04/analysis-of-the-four-best-super-bowl-2020-tv-commercials/
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