10 Plus Brand, a branding and brand marketing agency

rebrand

Aug27, 2025

Joanne Z. Tan explains common naming mistakes even a Nobel Winner made, why brand DNA decoding is key to business names, corporate identity, rebranding (galaxy)

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Branding, Brand building, Stand for Something, Brands, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

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Aug11, 2025

Aging & reinventing yourself - Joanne Z. Tan, thought leadership coach, brand builder & strategist on baby boomers, late bloomers in

Aging and Reinventing Yourself: 1-minute “(SoS) – Sip of Solace” Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 11, 2025 | Branding, Personal branding, Brand building, Leadership, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Aging is a blessing, "boomers will be late bloomers" if you start to reinvent and rebrand yourself, after leaving the corporate world. To Watch this ...

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Feb10, 2024

Rebranding businesses & reinventing personal brand for retired executives, corporate leaders 60's & above by global branding expert Joanne Z. Tan, 10 Plus Brand

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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Nov23, 2021

Rebrand a corporate name by Facebook into Meta can't solve brand DNA problems, - value, ethics & services a brand stands for, said Joanne Z. Tan, 10 Plus Brand.

How to Rebrand – What did Facebook & Tiffany do Wrong, and How did Harley Davidson & Dunkin’ do Right

By Joanne Z. Tan | Nov 23, 2021 | Branding, Brand building, Stand for Something, | 0 Comments

Rebrand a company is to evolve in substance with vision, strategies, and quality content, adapt to changes while adhering to its brand DNA. It's far m...

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Sep11, 2021

How 9/11 changed the world, time to rebrand America on her brand DNA to avoid self destruction. (World Trade Center photo w Eagle)

Joanne Z. Tan’s “30 Seconds of Anything”: How 9/11 Changed the World

By Joanne Z. Tan | Sep 11, 2021 | 30 Seconds of Anything, Politics, | 0 Comments

- To stay in the loop, subscribe to our Newsletter To View it as a Video  To Listen to it as a Podcast #30SecondsofAnything How 9/11 change...

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Jun16, 2021

Tesla, Apple, Nike, Anthony Bourdain, & brand identity, a blog by Joanne Z. Tan, branding expert, 10 Plus Brand, Inc. (Photo: A Tesla orbiting Earth.)

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16, 2021 | Branding, Brand building, | 0 Comments

To stay in the loop on brand identity, subscribe to our Newsletter To listen as a podcast To watch as a video Best brands like Anthony Bourdain...

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May7, 2021

(Image: leader running ahead of followers) Rebranding and brand influence is a must in tech-driven fast changing competition, by Joanne Tan, 10plusbrand.com

How Can a Brand Lead & Influence in the Competitive World of Technology?

By Joanne Z. Tan | May 7, 2021 | Branding, Digital marketing, Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand influence, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A...

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Mar20, 2021

Leveraging the Universe: Macro of Branding, Pt. 1 A man looking up at the Universe, to illustrate brand vision building, branding. Joanne Z. Tan,10PlusBrand.com

The Ultimate Macro of Brand Vision Building – “Leverage the Universe – Pt. 1”

By Joanne Z. Tan | Mar 20, 2021 | Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand vision, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand Macr...

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Oct15, 2020

10PlusBrand.com (Brand building, re-branding, brand refreshing with content, website, video, SEO, digital marketing), and Linkedin Profile 10PlusProfile.com

Connect to Target Audience with LinkedIn Profile Optimization, Brand Building & Digital Marketing

By Joanne Z. Tan | Oct 15, 2020 | Website, Marketing, LinkedIn, Digital marketing, Content marketing, | 0 Comments

To stay in the loop on Linkedin Profile and other blogs, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBra...

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Aug4, 2020

Image showing Covid-19's impact on businesses for

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4, 2020 | Website, Marketing, LinkedIn, | 0 Comments

To stay in the loop on Digital Branding topics and more, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBra...

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