corporate identity

Aug27, 2025

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Branding, Brand building, Stand for Something, Brands, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

Read More

Nov4, 2019

What Does It Take To Have A Power Brand?

By Joanne Z. Tan | Nov 4, 2019 | Branding, | 0 Comments

Click here more Power Brand content To stay in the loop, subscribe to our Newsletter For a company to become a power brand, it must stand for some...

Read More

Decode | Create | Amplify