10 Plus Brand, a branding and brand marketing agency

brand DNA decoding

Sep9, 2025

Brand authenticity in the AI Age: What, why, per global brand strategist, branding expert, thought leadership coach Joanne Tan: humans create content for humans.

What is Brand Authenticity in the AI Age?

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...

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Aug27, 2025

Joanne Z. Tan explains common naming mistakes even a Nobel Winner made, why brand DNA decoding is key to business names, corporate identity, rebranding (galaxy)

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Branding, Brand building, Stand for Something, Brands, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

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Aug9, 2025

Thought leadership coaching accelerates a leader's journey in 5 ways in AI age, per Joanne Z. Tan, thought leadership coach, brand strategist, in Pt 3 of 3.

Thought Leadership Coaching Helps Leaders Survive and Thrive in the AGI Age (Pt 3 of 3): 5 Ways to Build Thought Leadership

By Joanne Z. Tan | Aug 9, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, Thought Leadership Coaching, | 0 Comments

What is thought leadership coaching? How can it help CEOs and leaders to win against AGI? - check out the 5 ways listed by Joanne Z. Tan, a thought le...

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Jan13, 2025

Synthetic data by AI threatens integrity of information, legal & financial systems & democracy, per Joanne Z. Tan, thought leader, influencer, brand builder.

Synthetic Data in AI today, and the Toxic Assets in Financial Crises of 2008 and 1987

By Joanne Z. Tan | Jan 13, 2025 | Branding, Brand building, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Synthetic data threatens the integrity of information, the legal system, the financial system, media, and democracy.  US Government must regulate to ...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Feb10, 2024

Rebranding businesses & reinventing personal brand for retired executives, corporate leaders 60's & above by global branding expert Joanne Z. Tan, 10 Plus Brand

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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Dec31, 2023

Experience design for highly personalized generative AI is what 10 Plus Brand is known for, says Joanne Z. Tan, global brand strategist & experience designer.

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Oct7, 2023

Personal branding is established & advanced by serving a target audience in relationship to 3 things, per Joanne Z. Tan, a global branding expert, 10 Plus Brand

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Aug13, 2023

Chat GPT4 is used for LinkedIn profile improvement, but AI cannot create a personal brand or a business brand on LinkedIn, says Joanne Z. Tan, 10 Plus Brand.

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Mar29, 2023

Brand building is driven by vision & mission, leading to a vibrant company culture & brand loyalty by employees and customers, per Joanne Z. Tan, 10 Plus Brand.

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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